#SMSSummit First Responders – Logo Design

Branding + Identity Graphic Design, Logo Design, Social Media Design, Virtual Events
#SMSSummit First Responders – Logo design

LMI+D creative studio designed a badge-style logo for the Social Media Strategies Summit First Responders conference. LMI+D has been branding the @smssummit events for over a decade by first starting with the social media icon globe.  The challenge for this new brand for the #SMSSummit was to incorporate the social media icon globe into what would take the form of a universal badge.

Here is the badge logo with the event title.

 

Conference brochure design (cover).

 

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Branded Stories // Selected works from LMI+D Creative Studio

Branding + Identity Graphic Design, Graphic Design & Innovation

Late Summer 2020 – A Typographical Presentation

The latest works from the LMI+D creative studio are presented here through animation and static imagery.

LMI+D Branded Stories

A new logo for BrandStrat Conference using bold colors choices in black and cyan along with a more modern font updated the previous look from a few years past. The client, GSMI, was pleased with the result and the look of the logo reversed while it occupies the website.

The “Direct Connect” logo was created for a member benefit for members of the NCIA – The National Cannabis Industry Association.  You can see the logo in place here:  DIRECT CONNECT.

Finally, Marchesi, which was launched earlier this year, was a design based upon modern luxury using gold foil throughout the application of the logo on labeling.

The back cover of “Branded Stories” in using a positive palette.

The front cover of “Branded Stories” in using a traditional all black palette.

 

Request your PDF of this presentation by visiting LMI+D Studio  and requesting one. Or send the studio a request through this form:

 

Interactive Conference Sponsor Sales Guide for the Virtual Event Platform

Branding + Identity Graphic Design, Conference, Trade Show + Expo Design, Virtual Events
Innovative + Interactive Conference Sponsor Sales Guide – Graphic Design

As the conferencing industry shifted from live events to virtual events would sponsors find value in investing in the virtual event platform space?  The value of a well-designed sales guide can offer that advantage of showing how comprehensive your virtual platform really is.  You can create a strong sales piece  for your sales team to discuss with prospective sponsors. (Don’t send just a word document!)

Design adds value faster than it adds costs.
– Joel Spolsky, web programmer, writer, and creator of Trello

 

LMI+D studio designed an interactive PDF sponsor sales guide for MVP Media and its associated brands:  #SMSSummit Social Media Strategies Summit, @SRSConference Social Recruiting Strategies Summit, #EBrandCon Employer Branding Strategies Conference, #TAW Talent Acquisition Week, and Lincoln Health Network, leaders in pharmaceutical events.

The problem contains the solution.
– Michael Bierut

The interactive PDF has built in navigation, clickable email links with a pre-filled subject line and tap touch phone numbers for those viewing on a mobile device. Our current pandemic situation created the solution of the virtual event space. Conferences are still taking place. Create confidence in your brand offerings by providing sales guides for prospects that reflect the level of quality that you deliver.

Static page view describing what the platform allows along with sponsor sales contact information.

Static page view describing sponsor benefits along with all the rooms that sponsors and attendees can interact in.

LMI+D can design a sales guide for you to sell your brands in this new virtual space.

 

 

JONI: The Lyrical Life of Joni Mitchell – Creative Direction & Design // Marketing Promotion

Branding + Identity Graphic Design, Children's Books Design, Graphic Design & Innovation
Creative Direction & Design for the Marketing Promotion of “JONI: The Lyrical Life of Joni Mitchell” by Selina Alko

I had the recent privilege of working with Selina Alko, a children’s book author and illustrator, on her promotional piece for her latest work about the legendary Canadian singer/songwriter Joni Mitchell. She wanted a circular piece to celebrate the style of vinyl records and the announcement of her forthcoming book.

You can pre-order this Booklist, red-starred review from Amazon here: JONI

Follow Selina on Instagram, Twitter  @selinaalko

Visit her website to see all her books and illustrations.  www.selinaalko.com

Maison Le Voleur (House of Thieves) – PINOT NOIR BRANDING & IDENTITY

Branding + Identity Graphic Design, Logo Design, Wine Identity & Design
Maison Le Voleur Pinot Noir 2015  – “House of Thieves”

I live to design for the passionate wine creator. That is exactly who Christophe Ranacourt is. I met him several months ago on a business trip in which we had the most delightful discussion about wine – mine for design and his for the creation of the finest blends. He wanted his labels redesigned and I was inspired to take on this task.

Christophe isn’t new to thievery, that is, the commoner stealing his ideas & techniques.   I asked about the new name and we joked about naming it the “House of Thieves.” I asked what the French would be (as Christophe is from Normandy) and he said “Maison Le Voleur.”  We agreed that those who steal ideas from artists (of all disciplines) is the most offensive.

And here is Maison Le Voleur wine label design and branding. 

A traditional approach developed this concept through using classic typography and dark, burnished gold foil stamping on cream colored textured paper. Through this design, he brings his cherished childhood chateau right into the presentation of his offerings.

The bottom images show the technical notes, or the tasting notes that were designed for his distributors and for his upcoming website.

Logo Design: Influencer Marketing Strategies Summit

Branding + Identity Graphic Design, Conference, Trade Show + Expo Design, Logo Design
Influencer Marketing Strategies Summit

Logo design for the upcoming Influencer Marketing Strategies Summit.
A part of the Social Media Strategies Summit (
SMSsummit) group of conferences.

Logo Design – Social Media Strategies Summit BLOG

Branding + Identity Graphic Design, Logo Design, Social Media Design
Social Media Strategies Summit BLOG  / #SMSsummit

I redesigned the standard blog logo header for the Social Media Strategies Summit BLOG.

Below is the previously used blog logo. While I was responsible for designing the iconic social media icon globe, I did not create the logo as fixed in tangible form seen here.  The type treatment is basic and doesn’t bring as much attention to the word “BLOG” as I would like to have seen.

 

Not to worry!  I redesigned the the header to the current logo below.  I made the word BLOG the most important portion of this logo while cleverly working in the globe as the “O”.  A closer view as to how the logo is working on the website.

Another view of the logo on its current page.  The Social Media Strategies Blog can be seen HERE.

Blockchain Health – Brand, Identity & Logo Design

Branding + Identity Graphic Design, Conference, Trade Show + Expo Design, Graphic Design & Innovation, Pharmaceutical Design
Creating innovative identity by combining DNA base-pairs within a series of chains.

DNA and its base pairs of ATCG  within the linked chains immediately suggests  healthcare is secure.  The Blockchain Health Summit is about transforming health and life sciences through blockchain technology.

The identity starts with a type driven logo with a word mark of an inter-twined “BC” with a medical + symbol contained within it. Shown below are the stacked and horizontal layouts along with a solid interpretation when the background image is not being used.

 

Pop-up banner signage design for on-site welcoming and sponsorship acknowledgement.  33×79.

Type driven  24×36 sign for “HUN” thanking them for sponsoring the VIP dinner.

Sponsorship prospectus design.  Before the event happens, there must be support through sponsorship. Having impactful design, interactive design and solid content delivered through strong visuals sends a strong and complete marketing message.

A close-up view of an info graphic within the sponsorship prospectus.

Select interior pages of the sponsorship prospectus.

Sponsorship Passport graphic design.  The brand and identity is continued on all materials for this event. The passport is designed to create interactivity of the attendees with the sponsors at their booths. For all those who participate, there is a drawing at the end of the summit to win a prize.

24×26 foam core sign.

TMF – Trial Master File – Brand, Identity & Design

Branding + Identity Graphic Design, Conference, Trade Show + Expo Design, Pharmaceutical Design
#TMFConf –  Creating Identity to define a brand in the clinical documents arena.

The TMF Conference is about success in managing operations and compliance around clinical trials. Creating the identity for this cutting-edge event started with creating a soft red palette and contrasting that with a dark, rich royal blue.

 

Banner signage design for on-site welcoming and sponsorship acknowledgement.

TMF conference brochure presented as an interactive PDF.

Interior pages of the conference brochure.

TMF sponsor passport.

Signage dedicated for the premier sponsor.