TMF – Trial Master File – Brand, Identity & Design

Branding + Identity Graphic Design, Conference, Trade Show + Expo Design, Pharmaceutical Design
#TMFConf –  Creating Identity to define a brand in the clinical documents arena.

The TMF Conference is about success in managing operations and compliance around clinical trials. Creating the identity for this cutting-edge event started with creating a soft red palette and contrasting that with a dark, rich royal blue.

 

Banner signage design for on-site welcoming and sponsorship acknowledgement.

TMF conference brochure presented as an interactive PDF.

Interior pages of the conference brochure.

TMF sponsor passport.

Signage dedicated for the premier sponsor.

LMI+D “Chrysler Bud” Identity

Branding + Identity Graphic Design, Cannabis Branding & Identity
The digital illustration that started it all. Chrysler Building + Cola Bud = Chrysler Bud

I developed this simple illustration several years ago to brand and identify a New York City cannabis conference. Regretfully, it was not utilized by the conference organizer in a prominent manner across the marketing platform.

 

New business card design.  LMI+D’s cannabis branded business card.

Front of the business card incorporating the illustration with the established logo.

Back of the business card utilizing the full illustration.

LMI+D’s cannabis branded business elements.

 

The original illustration and concept was used for the Cannabis Business Summit Fall Regional NYC 2015.  The illustration was used in the brochure  on the speaker page and sponsor passport and was colored a dark green.

Blockchain Health // Concept Illustration + Conference Identity Development

Branding + Identity Graphic Design, Conference, Trade Show + Expo Design
What’s in your DNA?  Base pairs, of course!

Just when I never thought I’d use my undergraduate minor in biology, that rudimentary knowledge of DNA and base pairs is being used in this illustration below.

The idea of Blockchain Health (#BlockchainHealth) is security within the health care industry. This illustration below initially had numbers in the chains and not the base pairs of “ATCG” (Adenine, Thymine, Cytosine & Guanine). I contacted the illustrator and asked if the illustration could be altered and this is the result of the collaborative effort. The base pairs are now in the chain! It is perfect.

You can purchase this illustration through Shutterstock here: Base Pair Chains

The digital illustrator goes by the user name of “Rost9” whose real name is Rostislav Zatonskiy. His email is: rostislav.zatonskiy@gmail.com

Event site here > Blockchain Health Summit

Social Media Strategies Summit Summit – Info Graphic and Conference Brochure

Branding + Identity Graphic Design, Conference, Trade Show + Expo Design, Graphic Design & Innovation, Social Media Design
Social Media Strategies Summit #SMSS

This brochure design is for the 2015 Chicago #SMSSummit conference. I created custom info graphics to display quantified data.

   

 

Case Study: Unipak’s Package Re-Design for Asher’s Chocolates

Branding + Identity Graphic Design, Graphic Design & Innovation
 Unipak Case Study: Package Re-design for Asher’s Chocolates

Designed a 1 page brief showing the success of the package re-design. Highlight the new packaging in the larger circle and only focus on the package. Edit the supplied photos to remove the confection. Focus on the client, Unipak, by positioning their logo and statement at the top of the page along with their contact information.

BOTTOM IMAGE // Determining the Design: The Process

I received a word document, several before and after images of the packaging and confection with backgrounds, and vector logos of both representative companies. Museo Sans, Museo Slab and Brush Script fonts were used. Color palette was determined by both company logos – a mix of warm chocolate brown, orange and light gray. The call-outs that display the before and after packaging images is the same shape used in the Asher’s logo.

K•DuJour Events // Logo & Identity Creative Design

Branding + Identity Graphic Design, Graphic Design & Innovation

Creating brand and identity for an event planning business.

This client requested that celadon green and chocolate brown be her color scheme for her newly established event planning company.  The logo design reflected the artisan nature of the owner and the service.

The usage guidelines was developed for consistent use of the logo on multiple surfaces.

C-Links World, LLC // Brand Development + Identity Design

Branding + Identity Graphic Design, Graphic Design & Innovation
C-Links World, LLC
Design of the C-Links logo and business card. C-Links is a Japanese tourism and limousine agency based out of New Jersey.  4/4 printing with matte finish, rounded corners and trimmed to 2 x 3.5.

 

Quality and Compliance Training // Pharmaceutical Brochure Design

Branding + Identity Graphic Design, Conference, Trade Show + Expo Design, Graphic Design & Innovation
Quality and Compliance Training

I designed a modern take on the double helix structure. The hexagon, or molecule-inspired, patterned background defines this pharmaceutical training event.

 

Business Cards: How long is the design process until the final product?

Branding + Identity Graphic Design, Graphic Design & Innovation

These a business cards shown in the photo above are the approved design for this business card. But how long was the concept, design and execution process and how many revisions did it take to arrive at the final approved product?

The initial draft started with selecting several key fonts as choices for the display of her name as well as selecting the font that would display the information. A color palette had to be developed and a design brief with several concepts was presented. Designs in both, vertical and horizontal orientation were drafted. Selections of the illustrator’s art was also incorporated onto the information side. The “S” letter was placed on the back of the card.

A working concept was chosen! The horizontal orientation of both type and the “S” letter placement was the clear winner. The next step was to add color to the backside that worked with the illustrated “S”.

Bright Yellow was chosen for the backside. The information side shows different layouts within the type.

The diamond shape was chosen to separate the information. Simple, but still quirky and fun. Exactly like Selina.