Innovative + Interactive Conference Sponsor Sales Guide – Graphic Design
As the conferencing industry shifted from live events to virtual events would sponsors find value in investing in the virtual event platform space? The value of a well-designed sales guide can offer that advantage of showing how comprehensive your virtual platform really is. You can create a strong sales piece for your sales team to discuss with prospective sponsors. (Don’t send just a word document!)
Design adds value faster than it adds costs.
– Joel Spolsky, web programmer, writer, and creator of Trello
LMI+D studio designed an interactive PDF sponsor sales guide for MVP Media and its associated brands: #SMSSummit Social Media Strategies Summit, @SRSConference Social Recruiting Strategies Summit, #EBrandCon Employer Branding Strategies Conference, #TAW Talent Acquisition Week, and Lincoln Health Network, leaders in pharmaceutical events.
The problem contains the solution.
– Michael Bierut
The interactive PDF has built in navigation, clickable email links with a pre-filled subject line and tap touch phone numbers for those viewing on a mobile device. Our current pandemic situation created the solution of the virtual event space. Conferences are still taking place. Create confidence in your brand offerings by providing sales guides for prospects that reflect the level of quality that you deliver.
Static page view describing what the platform allows along with sponsor sales contact information.
Static page view describing sponsor benefits along with all the rooms that sponsors and attendees can interact in.
LMI+D can design a sales guide for you to sell your brands in this new virtual space.
Creating innovative identity by combining DNA base-pairs within a series of chains.
DNA and its base pairs of ATCG within the linked chains immediately suggests healthcare is secure. The Blockchain Health Summit is about transforming health and life sciences through blockchain technology.
The identity starts with a type driven logo with a word mark of an inter-twined “BC” with a medical + symbol contained within it. Shown below are the stacked and horizontal layouts along with a solid interpretation when the background image is not being used.
Pop-up banner signage design for on-site welcoming and sponsorship acknowledgement. 33×79.
Type driven 24×36 sign for “HUN” thanking them for sponsoring the VIP dinner.
Sponsorship prospectus design. Before the event happens, there must be support through sponsorship. Having impactful design, interactive design and solid content delivered through strong visuals sends a strong and complete marketing message.
A close-up view of an info graphic within the sponsorship prospectus.
Select interior pages of the sponsorship prospectus.
Sponsorship Passport graphic design. The brand and identity is continued on all materials for this event. The passport is designed to create interactivity of the attendees with the sponsors at their booths. For all those who participate, there is a drawing at the end of the summit to win a prize.
24×26 foam core sign.
#TMFConf – Creating Identity to define a brand in the clinical documents arena.
The TMF Conference is about success in managing operations and compliance around clinical trials. Creating the identity for this cutting-edge event started with creating a soft red palette and contrasting that with a dark, rich royal blue.
Banner signage design for on-site welcoming and sponsorship acknowledgement.
TMF conference brochure presented as an interactive PDF.
Interior pages of the conference brochure.
TMF sponsor passport.
Signage dedicated for the premier sponsor.
#FWDPharma – Creating Identity to define a brand in the biotech and life sciences sector.
The FWD Pharma Conference is about the digital journey of the biotech and life sciences industry. Creating the identity for this cutting-edge event started with several hues of blue and blending them into a modern, typographical driven logo using a futuristic font called ULM GROTESK.
Exhibitor prospectus – Interactive PDF marketing tool designed for the sales team members for sponsorship sales.
Interior pages of the exhibitor prospectus guide.
Banner signage design for on-site welcoming and sponsorship acknowledgement.
Digital + mobile device design using inverted color scheme and DNA illustration. (Spec design; not published)
Custom name tag/badge design. (Spec design; not published)
Cannavest // The Cannabis Investment Symposium for Institutional Investors & Family Offices
Ligature logo + Sponsorship sales guide
I developed the identity for Cannavest, a symposium for investors and cannabis companies where their products, services & investment funds are showcased. I initially did not have much to go upon but I needed to only use the approved identity color palette. Cannavest is an event is held along side the Cannabis Business Summit™ and Expo.
Initial ligature sketches were made from using Proxima Nova fonts and connecting the CV letters. The interior was filled with the image of the cola bud with an overlay of orange and green.
With the simple, yet effective, ligature logo, a dramatic shadow and strong typography created the sponsorship sales guide.
See more CANNAVEST identity here.
What’s in your DNA? Base pairs, of course!
Just when I never thought I’d use my undergraduate minor in biology, that rudimentary knowledge of DNA and base pairs is being used in this illustration below.
The idea of Blockchain Health (#BlockchainHealth) is security within the health care industry. This illustration below initially had numbers in the chains and not the base pairs of “ATCG” (Adenine, Thymine, Cytosine & Guanine). I contacted the illustrator and asked if the illustration could be altered and this is the result of the collaborative effort. The base pairs are now in the chain! It is perfect.
You can purchase this illustration through Shutterstock here: Base Pair Chains
The digital illustrator goes by the user name of “Rost9” whose real name is Rostislav Zatonskiy. His email is: firstname.lastname@example.org
Event site here > Blockchain Health Summit
Pop-Up Trade Show/Expo Banner Design (33×78) for the NCIA (@NCIA #NCIA)
I received a request to create a 33×78 banner. I was initially given their most recent class photo taken in Washington DC and to use this in the banner (top photo). I submitted several potential design layouts but the photo was not quite working within the live area. I decided to combine 2 photos to better address the abundance of live area within the banner. I silhouetted the class photo (using the pen tool) and then removed the sky from the state capitol building below and combined them.
Next, I started working on the typography. I wanted focus on the word “Advocating” and tried different techniques and colors to achieve a 60’s Avant Garde style.
Then Vertical (turned 90 degrees).
But what if I just stacked the letters by cutting the words into 3 rows and used these letter forms really, really large? The human brain can process this. It will read this word as “Advocating.”
With the photos combined, the “Advocating” typography and the other required elements for the signage, I was able to create a bold statement piece for the NCIA (National Cannabis Industry Association) to display at their booth at trade shows and events.
I was tasked to create a 24×36 sign to display at the upcoming Social Media Strategies Summit Chicago (#SMSsummit) to alert attendees that they can “Win a Google Home”. The attendees had to take a photo with a new friend and post to their social media, such as Instagram, Facebook or Twitter.
I wanted a propaganda style poster and ultimately came up with this design above showing two hands (you + your new friend) eagerly grasping their mobile devices and ready to take on the task. I created a vector illustration of the Google Home device and added it into the design.
FONTS: Museo Slab 900, Lobster 1.4, Museo Sans 700 & 500.
The client came back with several revisions, including replacing the image and moving the content up more and to make it bigger. The revisions created this below colorful sign. What’s your take on this? Please leave comments below.
SMSS // Social Media Strategies Summit Las Vegas 2015
Looks like someone really appreciated the graphic design for the on-site booklet that was distributed at the 2015 Social Media Strategies Summit in Las Vegas. This piece was US letter sized, 4/4, 60 pages and spiral bound.
Here are a few examples of the signage that was created for this event including sponsor signage for TrackMaven.
For the full conference identity and the supporting materials that were designed, please visit LMI+D.