I have been designing a series of branded business documents for Black Swan Consulting to visually illustrate their consulting services. To visually define large quantities of content, I have created a modified info graphic that visually draws the reader in for further discovery.
Japanese Securitization Real Estate & Finance – Conference Brochure
From 2001 to 2009, I was the Art Director for the conference organizer Information Management Network (IMN). This particular brochure was translated into Japanese and had a side by side layout with English on the right and kanji on the left.
Basel III Securitization Framework Support > Sell Sheet
Create a 2 page, sell sheet document using the Black Swan branded red color with bold typography (News Gothic).
TOP & SECOND IMAGE > Views of the front page.
THIRD IMAGE > View of the back page.
BOTTOM IMAGE > How many info graphics were designed before a final solution was chosen?
There were several ideas and layouts. The final rendering was to point all aspects of the “formula” to the solution. Instead of showing the formula constructed from the top down or the bottom up, it was re-designed so it would all flow into the solution.
Black Swan Consulting // Identity
Leading Fixed Income Specialist
I designed a company information sheet that maintained the modern and sleek design that I developed for Black Swan Consulting LLC. Traditional black and white photography was used as a backdrop for this NYC based consulting firm along with the dominant red coloring that maintained the previously established identity & brand. US letter size of 8.5 x 11, dual side.
Marketing brochure advertising the 2008 Structured Finance conference events.
The design request was to create something “lighter” than the earth-toned palette used the previous year. The solution was a monochromatic tone of a soft blue-gray color utilized throughout. A simple digital illustration of a map and an abstract textured background was used for the cover as well as in select sections of the brochure.
What can be more exciting than holding an event in a beautiful country and a historical city? This 4 panel, direct mail brochure advertises three simultaneous conferences taking place in beautiful and historical city of Rome.
The goal of this Structured Finance event marketing brochure was to connect sponsors with all of IMN’s upcoming 2005 conference events. While this was a copy-intensive piece the design successfully presented the 2005 conference year with clean lines, sophistication and a lot of rich, teal-blue tones.
The Investment Management conference division at IMN needed printed collateral to showcase their various conference events. This brochure is primarily a sales piece to engage the potential sponsoring client. It featured a calendar of all events as well as in-depth descriptions of all conferences and summits, organized by location and by type of investing.
ABS WEST® goes wild, wild, West!
ABS WEST takes on a rugged cowboy theme! This was the initial, direct-mail marketing piece created 4 months prior to the event.
This Invitation is 1 color on creme paper. Displays the cowboy theme that will continue to develop as seen in the above pieces.
The main marketing brochure (8.375 x 10.875; 4/4) adopts a “show down” message as several stock (royalty-free and licensed) images are collaged together to create the distinctive digital illustration. Gille font (by FontMesa) completes the cowboy theme.
Black leather luggage tags using Gille font retains the theme. Distributed on-site to attendees.
The design on the natural canvas tote with black trim and a 1 color imprint also keep the theme alive. Distributed on-site to attendees.