LMI+D creative studio designed a badge-style logo for the Social Media Strategies Summit First Responders conference. LMI+D has been branding the @smssummit events for over a decade by first starting with the social media icon globe. The challenge for this new brand for the #SMSSummit was to incorporate the social media icon globe into what would take the form of a universal badge.
Current BrandStrat conference logo designed by Linda Modica of LMI+D LLC
The event organizer for the BrandStrat conference wanted to redesign their event logo to represent its marketing initiative which was temporarily ushered into the virtual event space because of covid19. The logo was redesigned to be more modern and a bold and to fit better within the digital space than physical space (conference centers). The redesign was accomplished by changing the font, color palette, and creating a mark. The color palette was updated to using a brighter cyan and solid black to bring the visual identity to the next level. The tagline was then added to the logo to further brand the mission of the conference.
LEFT: Logo before // RIGHT: Logo after the re-design.
If you have been considering redesigning your existing logo here are four key questions to ask yourself to help you determine if this is the direction you should take.
Has your business expanded or changed? If your business has recently added a new line of new products, your logo should be updated to reflect this change. If your business has expanded from a small business to a medium or a large business or if your business has expanded its consumer offerings, it could be time to consider updating your logo as well. Can your current logo cover all these changes?
Do you have new competition? You were the only one in town, at least for a good duration of time, and suddenly you have competition. You look at their visual presence and feel a little intimidated. A logo redesign can help by showing existing customers and prospective customers that you invest in your business and stay up-to-date.
Do you want to expand your business into new demographics? You already have an established loyal customer base and want to speak to a new demographic with your new services and products. Are you ready? A logo redesign will help you connect with your new customers while still maintaining your existing ones. As your business grows so should the personality of your logo. It should reflect the business you are doing right now.
Did your business have a shift in its values or mission statement? As businesses grow they evolve. And so does its ideology. If the business ideology has shifted, changed, or widened to incorporate a new set of values, your logo should reflect these changes. Customers respond to positive growth. Your logo be an integral part of your visual story. In a consumer-fueled world: Change is good!
Brand Identity Basics – the color palette, font usage and messaging.BrandStrat website hero image.
I love discussing design.
If you are want to talk about your logo or any design project, please schedule your complimentary consultation by sending an email to: linda@lmid.co.
Linda Modica is the founder and creative director of LMI+D [Linda Modica Innovation and Design LLC]. She is a graphic designer, art director, brand ambassador, animator and strategist with over 20 years of proven experience designing visual identities and brands. Linda Modica Innovation and Design LLC is a WBENC certified woman owned business.
As the conferencing industry shifted from live events to virtual events would sponsors find value in investing in the virtual event platform space? The value of a well-designed sales guide can offer that advantage of showing how comprehensive your virtual platform really is. You can create a strong sales piece for your sales team to discuss with prospective sponsors. (Don’t send just a word document!)
Design adds value faster than it adds costs.
– Joel Spolsky, web programmer, writer, and creator of Trello
The problem contains the solution.
– Michael Bierut
The interactive PDF has built in navigation, clickable email links with a pre-filled subject line and tap touch phone numbers for those viewing on a mobile device. Our current pandemic situation created the solution of the virtual event space. Conferences are still taking place. Create confidence in your brand offerings by providing sales guides for prospects that reflect the level of quality that you deliver.
Static page view describing what the platform allows along with sponsor sales contact information.
Static page view describing sponsor benefits along with all the rooms that sponsors and attendees can interact in.
LMI+D can design a sales guide for you to sell your brands in this new virtual space.
