Marchesi 2017 Chardonnay – il mazzo di fiori
The Marchesi family isn’t new to making wine, but is new in the California, Sta. Rita Valley region and the American market. The creative process began earlier this year through conversations on skype and a few brief east-coast meetings (non-direct fights to Italy). My studio proposed to create a modern floral design to embody the meaning of “il mazzo di fiori”. Translated from Italian, it means “the bouquet of flowers.”
Soft, feminine colors of pinks and peaches colored the line drawings of the illustration. Gold foil was used prominently against the deep brown label to capture attention, romance, and the feminine quality of this offering.
Rosario (Marchesi) was instantly captivated by the simplicity this communicated to the potential customer.
Maison Le Voleur Pinot Noir 2015 – “House of Thieves”
I live to design for the passionate wine creator. That is exactly who Christophe Ranacourt is. I met him several months ago on a business trip in which we had the most delightful discussion about wine – mine for design and his for the creation of the finest blends. He wanted his labels redesigned and I was inspired to take on this task.
Christophe isn’t new to thievery, that is, the commoner stealing his ideas & techniques. I asked about the new name and we joked about naming it the “House of Thieves.” I asked what the French would be (as Christophe is from Normandy) and he said “Maison Le Voleur.” We agreed that those who steal ideas from artists (of all disciplines) is the most offensive.
A traditional approach developed this concept through using classic typography and dark, burnished gold foil stamping on cream colored textured paper. Through this design, he brings his cherished childhood chateau right into the presentation of his offerings.
The bottom images show the technical notes, or the tasting notes that were designed for his distributors and for his upcoming website.
Social Media Strategies Summit BLOG / #SMSsummit
I redesigned the standard blog logo header for the Social Media Strategies Summit BLOG.
Below is the previously used blog logo. While I was responsible for designing the iconic social media icon globe, I did not create the logo as fixed in tangible form seen here. The type treatment is basic and doesn’t bring as much attention to the word “BLOG” as I would like to have seen.
Not to worry! I redesigned the the header to the current logo below. I made the word BLOG the most important portion of this logo while cleverly working in the globe as the “O”. A closer view as to how the logo is working on the website.
Another view of the logo on its current page. The Social Media Strategies Blog can be seen HERE.
Creating innovative identity by combining DNA base-pairs within a series of chains.
DNA and its base pairs of ATCG within the linked chains immediately suggests healthcare is secure. The Blockchain Health Summit is about transforming health and life sciences through blockchain technology.
The identity starts with a type driven logo with a word mark of an inter-twined “BC” with a medical + symbol contained within it. Shown below are the stacked and horizontal layouts along with a solid interpretation when the background image is not being used.
Pop-up banner signage design for on-site welcoming and sponsorship acknowledgement. 33×79.
Type driven 24×36 sign for “HUN” thanking them for sponsoring the VIP dinner.
Sponsorship prospectus design. Before the event happens, there must be support through sponsorship. Having impactful design, interactive design and solid content delivered through strong visuals sends a strong and complete marketing message.
A close-up view of an info graphic within the sponsorship prospectus.
Select interior pages of the sponsorship prospectus.
Sponsorship Passport graphic design. The brand and identity is continued on all materials for this event. The passport is designed to create interactivity of the attendees with the sponsors at their booths. For all those who participate, there is a drawing at the end of the summit to win a prize.
24×26 foam core sign.
#TMFConf – Creating Identity to define a brand in the clinical documents arena.
The TMF Conference is about success in managing operations and compliance around clinical trials. Creating the identity for this cutting-edge event started with creating a soft red palette and contrasting that with a dark, rich royal blue.
Banner signage design for on-site welcoming and sponsorship acknowledgement.
TMF conference brochure presented as an interactive PDF.
Interior pages of the conference brochure.
TMF sponsor passport.
Signage dedicated for the premier sponsor.
#FWDPharma – Creating Identity to define a brand in the biotech and life sciences sector.
The FWD Pharma Conference is about the digital journey of the biotech and life sciences industry. Creating the identity for this cutting-edge event started with several hues of blue and blending them into a modern, typographical driven logo using a futuristic font called ULM GROTESK.
Exhibitor prospectus – Interactive PDF marketing tool designed for the sales team members for sponsorship sales.
Interior pages of the exhibitor prospectus guide.
Banner signage design for on-site welcoming and sponsorship acknowledgement.
Digital + mobile device design using inverted color scheme and DNA illustration. (Spec design; not published)
Custom name tag/badge design. (Spec design; not published)
The digital illustration that started it all. Chrysler Building + Cola Bud = Chrysler Bud
I developed this simple illustration several years ago to brand and identify a New York City cannabis conference. Regretfully, it was not utilized by the conference organizer in a prominent manner across the marketing platform.
New business card design. LMI+D’s cannabis branded business card.
Front of the business card incorporating the illustration with the established logo.
Back of the business card utilizing the full illustration.
LMI+D’s cannabis branded business elements.
The original illustration and concept was used for the Cannabis Business Summit Fall Regional NYC 2015. The illustration was used in the brochure on the speaker page and sponsor passport and was colored a dark green.
Cannavest // The Cannabis Investment Symposium for Institutional Investors & Family Offices
Ligature logo + Sponsorship sales guide
I developed the identity for Cannavest, a symposium for investors and cannabis companies where their products, services & investment funds are showcased. I initially did not have much to go upon but I needed to only use the approved identity color palette. Cannavest is an event is held along side the Cannabis Business Summit™ and Expo.
Initial ligature sketches were made from using Proxima Nova fonts and connecting the CV letters. The interior was filled with the image of the cola bud with an overlay of orange and green.
With the simple, yet effective, ligature logo, a dramatic shadow and strong typography created the sponsorship sales guide.
See more CANNAVEST identity here.
What’s in your DNA? Base pairs, of course!
Just when I never thought I’d use my undergraduate minor in biology, that rudimentary knowledge of DNA and base pairs is being used in this illustration below.
The idea of Blockchain Health (#BlockchainHealth) is security within the health care industry. This illustration below initially had numbers in the chains and not the base pairs of “ATCG” (Adenine, Thymine, Cytosine & Guanine). I contacted the illustrator and asked if the illustration could be altered and this is the result of the collaborative effort. The base pairs are now in the chain! It is perfect.
You can purchase this illustration through Shutterstock here: Base Pair Chains
The digital illustrator goes by the user name of “Rost9” whose real name is Rostislav Zatonskiy. His email is: firstname.lastname@example.org
Event site here > Blockchain Health Summit