The event organizer for the BrandStrat conference wanted to redesign their event logo to represent its marketing initiative which was temporarily ushered into the virtual event space because of covid19. The logo was redesigned to be more modern and a bold and to fit better within the digital space than physical space (conference centers). The redesign was accomplished by changing the font, color palette, and creating a mark. The color palette was updated to using a brighter cyan and solid black to bring the visual identity to the next level. The tagline was then added to the logo to further brand the mission of the conference.
If you have been considering redesigning your existing logo here are four key questions to ask yourself to help you determine if this is the direction you should take.
Has your business expanded or changed? If your business has recently added a new line of new products, your logo should be updated to reflect this change. If your business has expanded from a small business to a medium or a large business or if your business has expanded its consumer offerings, it could be time to consider updating your logo as well. Can your current logo cover all these changes?
Do you have new competition? You were the only one in town, at least for a good duration of time, and suddenly you have competition. You look at their visual presence and feel a little intimidated. A logo redesign can help by showing existing customers and prospective customers that you invest in your business and stay up-to-date.
Do you want to expand your business into new demographics? You already have an established loyal customer base and want to speak to a new demographic with your new services and products. Are you ready? A logo redesign will help you connect with your new customers while still maintaining your existing ones. As your business grows so should the personality of your logo. It should reflect the business you are doing right now.
Did your business have a shift in its values or mission statement? As businesses grow they evolve. And so does its ideology. If the business ideology has shifted, changed, or widened to incorporate a new set of values, your logo should reflect these changes. Customers respond to positive growth. Your logo be an integral part of your visual story. In a consumer-fueled world: Change is good!
I love discussing design.
If you are want to talk about your logo or any design project, please schedule your complimentary consultation by sending an email to: firstname.lastname@example.org.
Linda Modica is the founder and creative director of LMI+D [Linda Modica Innovation and Design LLC]. She is a graphic designer, art director, brand ambassador, animator and strategist with over 20 years of proven experience designing visual identities and brands. Linda Modica Innovation and Design LLC is a WBENC certified woman owned business.
The latest works from the LMI+D creative studio are presented here through animation and static imagery.
A new logo for BrandStrat Conference using bold colors choices in black and cyan along with a more modern font updated the previous look from a few years past. The client, GSMI, was pleased with the result and the look of the logo reversed while it occupies the website.
As the conferencing industry shifted from live events to virtual events would sponsors find value in investing in the virtual event platform space? The value of a well-designed sales guide can offer that advantage of showing how comprehensive your virtual platform really is. You can create a strong sales piece for your sales team to discuss with prospective sponsors. (Don’t send just a word document!)
Design adds value faster than it adds costs.
– Joel Spolsky, web programmer, writer, and creator of Trello
The problem contains the solution.
– Michael Bierut
The interactive PDF has built in navigation, clickable email links with a pre-filled subject line and tap touch phone numbers for those viewing on a mobile device. Our current pandemic situation created the solution of the virtual event space. Conferences are still taking place. Create confidence in your brand offerings by providing sales guides for prospects that reflect the level of quality that you deliver.
Static page view describing what the platform allows along with sponsor sales contact information.
Static page view describing sponsor benefits along with all the rooms that sponsors and attendees can interact in.
LMI+D can design a sales guide for you to sell your brands in this new virtual space.
I provided creative direction and graphic design for this interactive PDF about cannabis salaries. I organized the salaries into a bar graphs to visually depict the salary ranges for the different professions within the cannabis space.
The 2019 Cannabis Compensation Study: The Inaugural Survey powered by FutureSense in collaboration with the NCIA. Download the Report HERE.
#FWDPharma – Creating Identity to define a brand in the biotech and life sciences sector.
The FWD Pharma Conference is about the digital journey of the biotech and life sciences industry. Creating the identity for this cutting-edge event started with several hues of blue and blending them into a modern, typographical driven logo using a futuristic font called ULM GROTESK.
Exhibitor prospectus – Interactive PDF marketing tool designed for the sales team members for sponsorship sales.
Interior pages of the exhibitor prospectus guide.
Banner signage design for on-site welcoming and sponsorship acknowledgement.
Digital + mobile device design using inverted color scheme and DNA illustration. (Spec design; not published)
Custom name tag/badge design. (Spec design; not published)
Mignanelli Pinot Noir Nelson Family Vineyard • Santa Cruz Mountains 2015
Here’s the creative direction and graphic design for the pinot noir wine labels which follow the same design principles for the chardonnay that was previously created.
All wines have a corresponding wine technical sheet that describes the promise of the wine along with retail price and specifications. The section of “points” is placed high and in a prominent section of the design to bring attention to the excellent reviews from the reputable sources of Wine & Spirits Magazine and Burghound online.
Nelson Family Vineyard – Santa Cruz Mountains / 2015 Mignanelli Winery
Mignanelli Chardonnay Nelson Family Vineyard Santa Cruz Mountains 2014
I chose to design all the wine labels for Mignanelli Winery with the dominant use of the Mignanelli logo to create an instantly recognizable brand within the confines of the 4 x 3.25 label space. The use of Gotham fonts compliments the hand-rendered, calligraphy logo creating a combines traditional and modern look which would appeal to a wide range of buyers. A chartreuse green signifies that this is a chardonnay (white) wine.