Male Iguana: How Naughty? [Venn Diagram Example]

Graphic Design & Innovation
Male Iguana: How Naughty?

Here’s an example of a Venn Diagram showing the three main aspects of a male iguana behavior: Being vegetarian, being “in season”, and the frequent head bobbing. Each specific behaviour is represented by each large, colored circle. The overlapping sections create more distinct behaviours and where all 3 intersect is why the male iguana is well, so naughty.  The smaller, outer circles indicate the interactive behaviors with the human female (“handler”, “mommy”, “human”) and their behavioural result.

More on the Naughty Male Iguana can be seen HERE.

Social Media Strategies Summit Summit – Info Graphic and Conference Brochure

Branding + Identity Graphic Design, Conference, Trade Show + Expo Design, Graphic Design & Innovation, Social Media Design
Social Media Strategies Summit #SMSS

This brochure design is for the 2015 Chicago #SMSSummit conference. I created custom info graphics to display quantified data.



Black Swan Consulting // Company Identity Creative Design

Finance & Business, Graphic Design & Innovation
Black Swan Consulting  // Identity
Leading Fixed Income Specialist

I designed a company information sheet that maintained the modern and sleek design that I developed for Black Swan Consulting LLC.   Traditional black and white photography was used as a backdrop for this NYC based consulting firm along with the dominant red coloring that maintained the previously established identity & brand.  US letter size of 8.5 x 11, dual side.



Digital Pharma™ East | ExL Pharma |> Conference Pre-Mailer // Direct mail


Digital Pharma™ East (2012) pre-mailer. The concept was to place all the marketing information in a hand held tablet that was realistically sized. Conference information included sponsor logos, speaker faculty names, key metrics statistics and social media handles. ExL icon globe designed by outside source/designer.
4 panel, 4 color, 7.31 x 9.5, 100 lb cover, self-mailer.

Social Media Strategies > Industry Report


Social Media Strategies Industry Report is a digital e-book with live links to the interactive presentations contained within. Size: A4 – for UK and European distribution.

Business Cards: How long is the design process until the final product?

Branding + Identity Graphic Design, Graphic Design & Innovation

These a business cards shown in the photo above are the approved design for this business card. But how long was the concept, design and execution process and how many revisions did it take to arrive at the final approved product?

The initial draft started with selecting several key fonts as choices for the display of her name as well as selecting the font that would display the information. A color palette had to be developed and a design brief with several concepts was presented. Designs in both, vertical and horizontal orientation were drafted. Selections of the illustrator’s art was also incorporated onto the information side. The “S” letter was placed on the back of the card.

A working concept was chosen! The horizontal orientation of both type and the “S” letter placement was the clear winner. The next step was to add color to the backside that worked with the illustrated “S”.

Bright Yellow was chosen for the backside. The information side shows different layouts within the type.

The diamond shape was chosen to separate the information. Simple, but still quirky and fun. Exactly like Selina.