ADVOCATING // Pop-Up Banner Design for the NCIA

Cannabis Branding & Identity, Conference, Trade Show + Expo Design, Graphic Design & Innovation
Pop-Up Trade Show/Expo Banner Design (33×78) for the NCIA (@NCIA #NCIA)

I received a request to create a 33×78 banner.  I was initially given their most recent class photo taken in Washington DC and to use this in the banner (top photo).  I submitted several potential design layouts but the photo was not quite working within the live area. I decided to combine 2 photos to better address the abundance of  live area within the banner. I silhouetted the class photo (using the pen tool) and then removed the sky from the state capitol building below and combined them.

Next, I started working on the typography. I wanted focus on the word “Advocating” and tried different techniques and colors to achieve a 60’s Avant Garde style.

First Horizontal.

Then Vertical (turned 90 degrees).

But what if I just stacked the letters by cutting the words into 3 rows and used these letter forms really, really large? The human brain can process this. It will read this word as “Advocating.”

With the photos combined, the “Advocating” typography and the other required elements for the signage, I was able to create a bold statement piece for the NCIA (National Cannabis Industry Association) to display at their booth at trade shows and events.

Social Media Strategies Summit LAS VEGAS!

This is a really fun event to design for. I’ve created several title designs based upon the iconic “Welcome to Las Vegas” sign. This one here was streamlined down to just the outline laid over a blue burst background.

See the full event branding here: SMSS Las Vegas 2015

Below is the sponsor passport, used during the event by attendees to visit sponsors booths and to be entered to win a prize.

Pop-up banner signage at the entrance to welcome attendees and to thank the sponsors for their support.

 

Conference, Trade Show + Expo Design, Graphic Design & Innovation, Poster Design