Cannavest // The Cannabis Investment Symposium for Institutional Investors & Family Offices
Ligature logo + Sponsorship sales guide
I developed the identity for Cannavest, a symposium for investors and cannabis companies where their products, services & investment funds are showcased. I initially did not have much to go upon but I needed to only use the approved identity color palette. Cannavest is an event is held along side the Cannabis Business Summit™ and Expo.
Initial ligature sketches were made from using Proxima Nova fonts and connecting the CV letters. The interior was filled with the image of the cola bud with an overlay of orange and green.
With the simple, yet effective, ligature logo, a dramatic shadow and strong typography created the sponsorship sales guide.