Late Summer 2020 – A Typographical Presentation
The latest works from the LMI+D creative studio are presented here through animation and static imagery.
A new logo for BrandStrat Conference using bold colors choices in black and cyan along with a more modern font updated the previous look from a few years past. The client, GSMI, was pleased with the result and the look of the logo reversed while it occupies the website.
The “Direct Connect” logo was created for a member benefit for members of the NCIA – The National Cannabis Industry Association. You can see the logo in place here: DIRECT CONNECT.
Finally, Marchesi, which was launched earlier this year, was a design based upon modern luxury using gold foil throughout the application of the logo on labeling.
The back cover of “Branded Stories” in using a positive palette.
The front cover of “Branded Stories” in using a traditional all black palette.
Request your PDF of this presentation by visiting LMI+D Studio and requesting one. Or send the studio a request through this form:
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I provided creative direction and graphic design for this interactive PDF about cannabis salaries. I organized the salaries into a bar graphs to visually depict the salary ranges for the different professions within the cannabis space.
The 2019 Cannabis Compensation Study: The Inaugural Survey powered by FutureSense in collaboration with the NCIA. Download the Report HERE.
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Cover design for the joint survey between FutureSense and the NCIA.
Customized quantification of the salaries display the results that instantly tell a visual story.
Safe Vaping Consumer Report – NCIA
I provided the art direction and graphic design for a white paper titled “The Key to Consumer Safety: Displacing The Illicit Cannabis Market Recommendations for Safe Vaping” by the NCIA – National Cannabis Industry Association. You can download this PDF file directly from their website HERE.
This was a 20 page, white paper report for the purposes of print publication & digital distribution.
You can download this PDF file directly from their website HERE.
The digital illustration that started it all. Chrysler Building + Cola Bud = Chrysler Bud
I developed this simple illustration several years ago to brand and identify a New York City cannabis conference. Regretfully, it was not utilized by the conference organizer in a prominent manner across the marketing platform.
New business card design. LMI+D’s cannabis branded business card.
Front of the business card incorporating the illustration with the established logo.
Back of the business card utilizing the full illustration.
LMI+D’s cannabis branded business elements.
The original illustration and concept was used for the Cannabis Business Summit Fall Regional NYC 2015. The illustration was used in the brochure on the speaker page and sponsor passport and was colored a dark green.
Cannavest // The Cannabis Investment Symposium for Institutional Investors & Family Offices
Ligature logo + Sponsorship sales guide
I developed the identity for Cannavest, a symposium for investors and cannabis companies where their products, services & investment funds are showcased. I initially did not have much to go upon but I needed to only use the approved identity color palette. Cannavest is an event is held along side the Cannabis Business Summit™ and Expo.
Initial ligature sketches were made from using Proxima Nova fonts and connecting the CV letters. The interior was filled with the image of the cola bud with an overlay of orange and green.
With the simple, yet effective, ligature logo, a dramatic shadow and strong typography created the sponsorship sales guide.
See more CANNAVEST identity here.
Pop-Up Trade Show/Expo Banner Design (33×78) for the NCIA (@NCIA #NCIA)
I received a request to create a 33×78 banner. I was initially given their most recent class photo taken in Washington DC and to use this in the banner (top photo). I submitted several potential design layouts but the photo was not quite working within the live area. I decided to combine 2 photos to better address the abundance of live area within the banner. I silhouetted the class photo (using the pen tool) and then removed the sky from the state capitol building below and combined them.
Next, I started working on the typography. I wanted focus on the word “Advocating” and tried different techniques and colors to achieve a 60’s Avant Garde style.
Then Vertical (turned 90 degrees).
But what if I just stacked the letters by cutting the words into 3 rows and used these letter forms really, really large? The human brain can process this. It will read this word as “Advocating.”
With the photos combined, the “Advocating” typography and the other required elements for the signage, I was able to create a bold statement piece for the NCIA (National Cannabis Industry Association) to display at their booth at trade shows and events.
I designed a Facebook cover image for the NCIA’s (National Cannabis Industry Association) Facebook page by incorporating their tagline of “Advocacy, Education, and Community” and reversing it out in bold blocks of color from their established branding colors of yellow, orange and light green. I had established this block design style of their tagline in 2016 for their annual Cannabis Business Summit™ and Expo. #CannaBizSummit
Design an events page image for the “QCC” (Quarterly Cannabis Caucus).
Information Sheet + Custom Info Graphic
Create a 1 page information sheet for the “QCC” Event Series. Illustrate the 8 regions by using a simple map info graphic with map markers. Create a call-out section along the bottom to draw attention to the highlights of attending these events. For email attachment, PDF download, and off-set printing.
Fall Regional Cannabis Business Summit in New York City // NCIA
I created the pre-conference brochure, onsite brochure, signage and sponsor passport for the Fall Regional Cannabis Business Summit™ in New York City. To stay within the tight conference budget, I repurposed digital photos of the National Cannabis Business Summit™ & Expo in Denver by overlaying the NCIA’s brand colors of orange and light green on top of the photos. This was implemented to eliminate the direct focus on the actual photos and to create an instantly recognizable identity through the brand color palette.
Please visit LMI+D for all the materials designed to brand this conference and expo: https://www.lmid.co/cannabis-business-summit-fall-regional-nyc-2015-ncia