Marchesi 2017 Chardonnay – BRANDING & IDENTITY

Graphic Design & Innovation, Wine Identity & Design
Marchesi 2017 Chardonnay – il mazzo di fiori

The Marchesi family isn’t new to making wine, but is new in the California, Sta. Rita Valley region and the American market. The creative process began earlier this year through conversations on skype  and a few brief east-coast meetings (non-direct fights to Italy).  My studio proposed to create a modern floral design to embody the meaning of  “il mazzo di fiori”.  Translated from Italian, it means “the bouquet of flowers.”

Soft, feminine colors of pinks and peaches colored the line drawings of the illustration.  Gold foil was used prominently against the deep brown label to capture attention, romance, and the feminine quality of this offering.

Rosario (Marchesi) was instantly captivated by the simplicity this communicated to the potential customer.

Bellissima!

 

Chardonnay Wine Label Design + Identity // Mignanelli

Graphic Design & Innovation, Wine Identity & Design
Mignanelli Chardonnay Nelson Family Vineyard Santa Cruz Mountains 2014

I chose to design all the wine labels for Mignanelli Winery with the dominant use of the Mignanelli logo to create an instantly recognizable brand within the confines of the 4 x 3.25 label space. The use of Gotham fonts compliments the hand-rendered, calligraphy logo creating a combines traditional and modern look which would appeal to a wide range of buyers. A chartreuse green signifies that this is a chardonnay (white) wine.