#SMSSummit First Responders – Logo Design

Branding + Identity Graphic Design, Logo Design, Social Media Design, Virtual Events
#SMSSummit First Responders – Logo design

LMI+D creative studio designed a badge-style logo for the Social Media Strategies Summit First Responders conference. LMI+D has been branding the @smssummit events for over a decade by first starting with the social media icon globe.  The challenge for this new brand for the #SMSSummit was to incorporate the social media icon globe into what would take the form of a universal badge.

Here is the badge logo with the event title.

 

Conference brochure design (cover).

 

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Branded Stories // Selected works from LMI+D Creative Studio

Branding + Identity Graphic Design, Graphic Design & Innovation

Late Summer 2020 – A Typographical Presentation

The latest works from the LMI+D creative studio are presented here through animation and static imagery.

LMI+D Branded Stories

A new logo for BrandStrat Conference using bold colors choices in black and cyan along with a more modern font updated the previous look from a few years past. The client, GSMI, was pleased with the result and the look of the logo reversed while it occupies the website.

The “Direct Connect” logo was created for a member benefit for members of the NCIA – The National Cannabis Industry Association.  You can see the logo in place here:  DIRECT CONNECT.

Finally, Marchesi, which was launched earlier this year, was a design based upon modern luxury using gold foil throughout the application of the logo on labeling.

The back cover of “Branded Stories” in using a positive palette.

The front cover of “Branded Stories” in using a traditional all black palette.

 

Request your PDF of this presentation by visiting LMI+D Studio  and requesting one. Or send the studio a request through this form:

 

Interactive Conference Sponsor Sales Guide for the Virtual Event Platform

Branding + Identity Graphic Design, Conference, Trade Show + Expo Design, Virtual Events
Innovative + Interactive Conference Sponsor Sales Guide – Graphic Design

As the conferencing industry shifted from live events to virtual events would sponsors find value in investing in the virtual event platform space?  The value of a well-designed sales guide can offer that advantage of showing how comprehensive your virtual platform really is.  You can create a strong sales piece  for your sales team to discuss with prospective sponsors. (Don’t send just a word document!)

Design adds value faster than it adds costs.
– Joel Spolsky, web programmer, writer, and creator of Trello

 

LMI+D studio designed an interactive PDF sponsor sales guide for MVP Media and its associated brands:  #SMSSummit Social Media Strategies Summit, @SRSConference Social Recruiting Strategies Summit, #EBrandCon Employer Branding Strategies Conference, #TAW Talent Acquisition Week, and Lincoln Health Network, leaders in pharmaceutical events.

The problem contains the solution.
– Michael Bierut

The interactive PDF has built in navigation, clickable email links with a pre-filled subject line and tap touch phone numbers for those viewing on a mobile device. Our current pandemic situation created the solution of the virtual event space. Conferences are still taking place. Create confidence in your brand offerings by providing sales guides for prospects that reflect the level of quality that you deliver.

Static page view describing what the platform allows along with sponsor sales contact information.

Static page view describing sponsor benefits along with all the rooms that sponsors and attendees can interact in.

LMI+D can design a sales guide for you to sell your brands in this new virtual space.

 

 

ADVOCATING // Pop-Up Banner Design for the NCIA

Cannabis Branding & Identity, Conference, Trade Show + Expo Design, Graphic Design & Innovation
Pop-Up Trade Show/Expo Banner Design (33×78) for the NCIA (@NCIA #NCIA)

I received a request to create a 33×78 banner.  I was initially given their most recent class photo taken in Washington DC and to use this in the banner (top photo).  I submitted several potential design layouts but the photo was not quite working within the live area. I decided to combine 2 photos to better address the abundance of  live area within the banner. I silhouetted the class photo (using the pen tool) and then removed the sky from the state capitol building below and combined them.

Next, I started working on the typography. I wanted focus on the word “Advocating” and tried different techniques and colors to achieve a 60’s Avant Garde style.

First Horizontal.

Then Vertical (turned 90 degrees).

But what if I just stacked the letters by cutting the words into 3 rows and used these letter forms really, really large? The human brain can process this. It will read this word as “Advocating.”

With the photos combined, the “Advocating” typography and the other required elements for the signage, I was able to create a bold statement piece for the NCIA (National Cannabis Industry Association) to display at their booth at trade shows and events.

I’ve been Pinned! SMSS Las Vegas 2015 // Pinterest

Conference, Trade Show + Expo Design, Poster Design

SMSS // Social Media Strategies Summit Las Vegas 2015
Looks like someone really appreciated the graphic design for the on-site booklet that was distributed at the 2015 Social Media Strategies Summit in Las Vegas.  This piece was US letter sized, 4/4, 60 pages and spiral bound.

Here are a few examples of the signage that was created for this event including sponsor signage for TrackMaven.

For the full conference identity and the supporting materials that were designed, please visit LMI+D.

Cannabis Business Summit™ & Expo 2015 // NCIA

Cannabis Branding & Identity
Cannabis Business Summit™ Expo 2015

For the second annual Cannabis Business Summit™ & Expo I kept the design simple, open, modern and consistent across all supporting design materials.

The concept of the pre-conference brochure was to use negative space in relation to the title of the event. Images and call-outs were secondary.

The circle design and type lockup translated to the expo floor design.
Here are the registration booths.
And here is the sponsored tote bag from Stink Sack.

 

The full identity and design can be viewed here:
LMI+D Cannabis Identity + Marketing Design

Social Media Strategies Summit LAS VEGAS!

This is a really fun event to design for. I’ve created several title designs based upon the iconic “Welcome to Las Vegas” sign. This one here was streamlined down to just the outline laid over a blue burst background.

See the full event branding here: SMSS Las Vegas 2015

Below is the sponsor passport, used during the event by attendees to visit sponsors booths and to be entered to win a prize.

Pop-up banner signage at the entrance to welcome attendees and to thank the sponsors for their support.

 

Conference, Trade Show + Expo Design, Graphic Design & Innovation, Poster Design

Social Media Strategies Summit Summit – Info Graphic and Conference Brochure

Branding + Identity Graphic Design, Conference, Trade Show + Expo Design, Graphic Design & Innovation, Social Media Design
Social Media Strategies Summit #SMSS

This brochure design is for the 2015 Chicago #SMSSummit conference. I created custom info graphics to display quantified data.