Innovative + Interactive Conference Sponsor Sales Guide – Graphic Design
As the conferencing industry shifted from live events to virtual events would sponsors find value in investing in the virtual event platform space? The value of a well-designed sales guide can offer that advantage of showing how comprehensive your virtual platform really is. You can create a strong sales piece for your sales team to discuss with prospective sponsors. (Don’t send just a word document!)
Design adds value faster than it adds costs.
– Joel Spolsky, web programmer, writer, and creator of Trello
LMI+D studio designed an interactive PDF sponsor sales guide for MVP Media and its associated brands: #SMSSummit Social Media Strategies Summit, @SRSConference Social Recruiting Strategies Summit, #EBrandCon Employer Branding Strategies Conference, #TAW Talent Acquisition Week, and Lincoln Health Network, leaders in pharmaceutical events.
The problem contains the solution.
– Michael Bierut
The interactive PDF has built in navigation, clickable email links with a pre-filled subject line and tap touch phone numbers for those viewing on a mobile device. Our current pandemic situation created the solution of the virtual event space. Conferences are still taking place. Create confidence in your brand offerings by providing sales guides for prospects that reflect the level of quality that you deliver.
Static page view describing what the platform allows along with sponsor sales contact information.
Static page view describing sponsor benefits along with all the rooms that sponsors and attendees can interact in.
LMI+D can design a sales guide for you to sell your brands in this new virtual space.
Marchesi 2017 Chardonnay – il mazzo di fiori
The Marchesi family isn’t new to making wine, but is new in the California, Sta. Rita Valley region and the American market. The creative process began earlier this year through conversations on skype and a few brief east-coast meetings (non-direct fights to Italy). My studio proposed to create a modern floral design to embody the meaning of “il mazzo di fiori”. Translated from Italian, it means “the bouquet of flowers.”
Soft, feminine colors of pinks and peaches colored the line drawings of the illustration. Gold foil was used prominently against the deep brown label to capture attention, romance, and the feminine quality of this offering.
Rosario (Marchesi) was instantly captivated by the simplicity this communicated to the potential customer.
Maison Le Voleur Pinot Noir 2015 – “House of Thieves”
I live to design for the passionate wine creator. That is exactly who Christophe Ranacourt is. I met him several months ago on a business trip in which we had the most delightful discussion about wine – mine for design and his for the creation of the finest blends. He wanted his labels redesigned and I was inspired to take on this task.
Christophe isn’t new to thievery, that is, the commoner stealing his ideas & techniques. I asked about the new name and we joked about naming it the “House of Thieves.” I asked what the French would be (as Christophe is from Normandy) and he said “Maison Le Voleur.” We agreed that those who steal ideas from artists (of all disciplines) is the most offensive.
A traditional approach developed this concept through using classic typography and dark, burnished gold foil stamping on cream colored textured paper. Through this design, he brings his cherished childhood chateau right into the presentation of his offerings.
The bottom images show the technical notes, or the tasting notes that were designed for his distributors and for his upcoming website.