Case Study: Unipak’s Package Re-Design for Asher’s Chocolates

Branding + Identity Graphic Design, Graphic Design & Innovation
¬†Unipak Case Study: Package Re-design for Asher’s Chocolates

Designed a 1 page brief showing the success of the package re-design. Highlight the new packaging in the larger circle and only focus on the package. Edit the supplied photos to remove the confection. Focus on the client, Unipak, by positioning their logo and statement at the top of the page along with their contact information.

BOTTOM IMAGE // Determining the Design: The Process

I received a word document, several before and after images of the packaging and confection with backgrounds, and vector logos of both representative companies. Museo Sans, Museo Slab and Brush Script fonts were used. Color palette was determined by both company logos – a mix of warm chocolate brown, orange and light gray. The call-outs that display the before and after packaging images is the same shape used in the Asher’s logo.

Mobile Marketing // Conference // Brand Re-Design

Uncategorized

Above // The Mobile Marketing Strategies Summit identity from 2012-2013.

Above // Proposed re-design conference brochure cover in three color schemes. An updated smart phone showing mobile sale growth was proposed.

Above // A color scheme was chosen and refined edits were made to create the final cover and new identity for this conference.

Above // The final cover has been established for the 2014 conference.