The event organizer for the BrandStrat conference wanted to redesign their event logo to represent its marketing initiative which was temporarily ushered into the virtual event space because of covid19. The logo was redesigned to be more modern and a bold and to fit better within the digital space than physical space (conference centers). The redesign was accomplished by changing the font, color palette, and creating a mark. The color palette was updated to using a brighter cyan and solid black to bring the visual identity to the next level. The tagline was then added to the logo to further brand the mission of the conference.
If you have been considering redesigning your existing logo here are four key questions to ask yourself to help you determine if this is the direction you should take.
Has your business expanded or changed? If your business has recently added a new line of new products, your logo should be updated to reflect this change. If your business has expanded from a small business to a medium or a large business or if your business has expanded its consumer offerings, it could be time to consider updating your logo as well. Can your current logo cover all these changes?
Do you have new competition? You were the only one in town, at least for a good duration of time, and suddenly you have competition. You look at their visual presence and feel a little intimidated. A logo redesign can help by showing existing customers and prospective customers that you invest in your business and stay up-to-date.
Do you want to expand your business into new demographics? You already have an established loyal customer base and want to speak to a new demographic with your new services and products. Are you ready? A logo redesign will help you connect with your new customers while still maintaining your existing ones. As your business grows so should the personality of your logo. It should reflect the business you are doing right now.
Did your business have a shift in its values or mission statement? As businesses grow they evolve. And so does its ideology. If the business ideology has shifted, changed, or widened to incorporate a new set of values, your logo should reflect these changes. Customers respond to positive growth. Your logo be an integral part of your visual story. In a consumer-fueled world: Change is good!
I love discussing design.
If you are want to talk about your logo or any design project, please schedule your complimentary consultation by sending an email to: firstname.lastname@example.org.
Linda Modica is the founder and creative director of LMI+D [Linda Modica Innovation and Design LLC]. She is a graphic designer, art director, brand ambassador, animator and strategist with over 20 years of proven experience designing visual identities and brands. Linda Modica Innovation and Design LLC is a WBENC certified woman owned business.
The latest works from the LMI+D creative studio are presented here through animation and static imagery.
A new logo for BrandStrat Conference using bold colors choices in black and cyan along with a more modern font updated the previous look from a few years past. The client, GSMI, was pleased with the result and the look of the logo reversed while it occupies the website.
I provided creative direction and graphic design for this interactive PDF about cannabis salaries. I organized the salaries into a bar graphs to visually depict the salary ranges for the different professions within the cannabis space.
The 2019 Cannabis Compensation Study: The Inaugural Survey powered by FutureSense in collaboration with the NCIA. Download the Report HERE.
The Marchesi family isn’t new to making wine, but is new in the California, Sta. Rita Valley region and the American market. The creative process began earlier this year through conversations on skype and a few brief east-coast meetings (non-direct fights to Italy). My studio proposed to create a modern floral design to embody the meaning of “il mazzo di fiori”. Translated from Italian, it means “the bouquet of flowers.”
Soft, feminine colors of pinks and peaches colored the line drawings of the illustration. Gold foil was used prominently against the deep brown label to capture attention, romance, and the feminine quality of this offering.
Rosario (Marchesi) was instantly captivated by the simplicity this communicated to the potential customer.
Maison Le Voleur Pinot Noir 2015 – “House of Thieves”
I live to design for the passionate wine creator. That is exactly who Christophe Ranacourt is. I met him several months ago on a business trip in which we had the most delightful discussion about wine – mine for design and his for the creation of the finest blends. He wanted his labels redesigned and I was inspired to take on this task.
Christophe isn’t new to thievery, that is, the commoner stealing his ideas & techniques. I asked about the new name and we joked about naming it the “House of Thieves.” I asked what the French would be (as Christophe is from Normandy) and he said “Maison Le Voleur.” We agreed that those who steal ideas from artists (of all disciplines) is the most offensive.
A traditional approach developed this concept through using classic typography and dark, burnished gold foil stamping on cream colored textured paper. Through this design, he brings his cherished childhood chateau right into the presentation of his offerings.
The bottom images show the technical notes, or the tasting notes that were designed for his distributors and for his upcoming website.
Mignanelli Pinot Noir Nelson Family Vineyard • Santa Cruz Mountains 2015
Here’s the creative direction and graphic design for the pinot noir wine labels which follow the same design principles for the chardonnay that was previously created.
All wines have a corresponding wine technical sheet that describes the promise of the wine along with retail price and specifications. The section of “points” is placed high and in a prominent section of the design to bring attention to the excellent reviews from the reputable sources of Wine & Spirits Magazine and Burghound online.
Nelson Family Vineyard – Santa Cruz Mountains / 2015 Mignanelli Winery
Japanese Securitization Real Estate & Finance – Conference Brochure
From 2001 to 2009, I was the Art Director for the conference organizer Information Management Network (IMN). This particular brochure was translated into Japanese and had a side by side layout with English on the right and kanji on the left.