What Kind of Logo Design Do You Get For $5? It Just Might Be the Litigious Kind.

Branding + Identity Graphic Design, Logo Design

I recently consulted with a client about branded t-shirt design for her growing virtual cycling and fitness business. This client already had an established logo and branded color palette but wanted to find a creative approach to how the messaging on her t-shirts would appear. She wanted to elevate the overall design and style from what she was currently selling.

Here is a representation of the logo and not the actual logo.

We met on Zoom and I asked her about the logo and branded guidelines that she received from her on-line designer. All she had received was a singular page showing the CMYK and HEX color breakdowns in addition to receiving transparent PNG files (PNG – Portable Network Graphics) of the logo. This is the first red flag that came up. She should have received EPS (EPS = encapsulated-postscript) files with the fonts outlined in at least CMYK mode. Pantones should have been an option as well and RGB eps files should have been prepared.

The logo looked great at full screen but not so great scaled down onto a smaller space. The Britany font proved difficult to work with for t-shirt design and was abandoned.

The second and third red flags came next. The scalability of the finalized logo was not taken into consideration for application on future identity systems. When we screen shared, I saw the PDF presentation of her logo as given by the designer and there were no comps showing a scaled down version of 1 or 2 inches. The dimensions of a standard US business card is 3.5 x 2 inches. One of the contributing factors to the lack of scalability was that it incorporated a 2-font system and the hand-rendered font called “Brittany Signature” (See example) is not very scalable, in addition to not being very legible due to its overall light-weight structure. If a business sponsored an event and the space allocated for the display of sponsor logos was limited, that logo may not have any legibility.

While on Zoom, we worked together on some rough sketches for potential t-shirt designs that utilized her trademarked phrases. The portions of text that was written in Brittany Signature was illegible. I asked her if she really wanted to continue with this font within her brand, pointing out the overall foreseeable issues with reproduction and this is when the third red flag came up. She told me the designer said she used DaFont (www.dafont.com) to source her fonts for this project and she informed her that “all the fonts are free to use.” Wrong! They are not always free and each font comes with a “read me” text file and/or disclaimer within the posting. Brittany Signature is not free to use and the note from the author says “By installing or using this font, you are agree to the Product Usage Agreement – This font is already FULL VERSION and ONLY for PERSONAL USE. NO COMMERCIAL USE ALLOWED!” There is a link to purchase the font from the foundry for the mere amount of $23USD. What kind of designer does not take into consideration the potential copyright violation this poses? The kind of designer you get for $5.

What kind of designer does not take into consideration the potential copyright violation this poses? The kind of designer you get for $5.

– Linda Modica, Creative Director of LMI+D LLC

I advised my client to purchase the font from the foundry to avoid any potential future issues.

Still considering a crowd-sourced logo to save money? You might want to rethink that and to remember the saying “penny wise and pound foolish.” What guarantee is the seller giving when designing your logo, which is considered intellectual property? What happens when your logo contains copyrighted material, or worse, stolen material? What rights have been transferred, if any? And how does one transfer copyrights? While I am not an attorney, I can not give legal advice on this subject but to rather bring up these issues about the logo, or intellectual property you will be purchasing and using to represent your business.

Linda Modica Innovation + Design LLC has a “warranty of originality” clause within each contract in which the first sentence within that clause states: “Linda Modica Innovation and Design LLC warrants and represents that the work assigned hereunder is original, has not been previously published and is free from copyright violation.”

In conclusion, that logo might look good but it might also be potentially litigious. Don’t cut corners and work with a qualified graphic design professional. You do get what you pay for.

#SMSSummit First Responders – Logo Design

Branding + Identity Graphic Design, Logo Design, Social Media Design, Virtual Events
#SMSSummit First Responders – Logo design

LMI+D creative studio designed a badge-style logo for the Social Media Strategies Summit First Responders conference. LMI+D has been branding the @smssummit events for over a decade by first starting with the social media icon globe.  The challenge for this new brand for the #SMSSummit was to incorporate the social media icon globe into what would take the form of a universal badge.

Here is the badge logo with the event title.

 

Conference brochure design (cover).

 

#smssummit #SMS #creativity #content #socialmediaconference #socialsummit #socialmediasummit #firstresponders #socialmedia #socialmediamarketing #logodesigner #iconglobe #smss #graphicdesign #brand #branding #branddesign #publicagency #badgelogo #identity #identitydesign #conference #conferencedesign #virtualevent #eventdesign #digitalmarketing #digitalmarketingagency #digitalmarketer

#SMSSummit for Public Agencies & Government

Graphic Design & Innovation, Logo Design, Social Media Design, Uncategorized
LOGO DESIGN
Social Media Strategies Summit Public Agencies & Government

Branding and identity development for the Social Media Strategies Summit. This logo was developed for the Public Agencies & Government portfolio of the #SMSSummit series.

I developed a circular badge style logo to share that same familiar presence as the presidential seal.

Shown against both dark  and light backgrounds.

Social media of the past [left]  versus social media of today [right] for our presidents.

#SMSSummit // Social Media Strategies Summit Public Agencies & Government is a virtual event for 2021.

 

Branded Stories // Selected works from LMI+D Creative Studio

Branding + Identity Graphic Design, Graphic Design & Innovation

Late Summer 2020 – A Typographical Presentation

The latest works from the LMI+D creative studio are presented here through animation and static imagery.

LMI+D Branded Stories

A new logo for BrandStrat Conference using bold colors choices in black and cyan along with a more modern font updated the previous look from a few years past. The client, GSMI, was pleased with the result and the look of the logo reversed while it occupies the website.

The “Direct Connect” logo was created for a member benefit for members of the NCIA – The National Cannabis Industry Association.  You can see the logo in place here:  DIRECT CONNECT.

Finally, Marchesi, which was launched earlier this year, was a design based upon modern luxury using gold foil throughout the application of the logo on labeling.

The back cover of “Branded Stories” in using a positive palette.

The front cover of “Branded Stories” in using a traditional all black palette.

 

Request your PDF of this presentation by visiting LMI+D Studio  and requesting one. Or send the studio a request through this form:

 

FutureSense + NCIA – 2019 Cannabis Compensation Survey

Cannabis Branding & Identity, Graphic Design & Innovation
Did you take the survey? TAKE THE SURVEY   >>  HERE  <<

I provided creative direction and graphic design for this interactive PDF about cannabis salaries. I organized the salaries into a bar graphs to visually depict the salary ranges for the different professions within the cannabis space.

The 2019 Cannabis Compensation Study: The Inaugural Survey powered by FutureSense in collaboration with the NCIA. Download the Report HERE.

Be counted!  TAKE THE SURVEY   >>  HERE  <<

Cover design for the joint survey between FutureSense and the NCIA.     

Customized quantification of the salaries display the results that instantly tell a visual story.

Marchesi 2017 Chardonnay – BRANDING & IDENTITY

Graphic Design & Innovation, Wine Identity & Design
Marchesi 2017 Chardonnay – il mazzo di fiori

The Marchesi family isn’t new to making wine, but is new in the California, Sta. Rita Valley region and the American market. The creative process began earlier this year through conversations on skype  and a few brief east-coast meetings (non-direct fights to Italy).  My studio proposed to create a modern floral design to embody the meaning of  “il mazzo di fiori”.  Translated from Italian, it means “the bouquet of flowers.”

Soft, feminine colors of pinks and peaches colored the line drawings of the illustration.  Gold foil was used prominently against the deep brown label to capture attention, romance, and the feminine quality of this offering.

Rosario (Marchesi) was instantly captivated by the simplicity this communicated to the potential customer.

Bellissima!

 

Maison Le Voleur (House of Thieves) – PINOT NOIR BRANDING & IDENTITY

Branding + Identity Graphic Design, Logo Design, Wine Identity & Design
Maison Le Voleur Pinot Noir 2015  – “House of Thieves”

I live to design for the passionate wine creator. That is exactly who Christophe Ranacourt is. I met him several months ago on a business trip in which we had the most delightful discussion about wine – mine for design and his for the creation of the finest blends. He wanted his labels redesigned and I was inspired to take on this task.

Christophe isn’t new to thievery, that is, the commoner stealing his ideas & techniques.   I asked about the new name and we joked about naming it the “House of Thieves.” I asked what the French would be (as Christophe is from Normandy) and he said “Maison Le Voleur.”  We agreed that those who steal ideas from artists (of all disciplines) is the most offensive.

And here is Maison Le Voleur wine label design and branding. 

A traditional approach developed this concept through using classic typography and dark, burnished gold foil stamping on cream colored textured paper. Through this design, he brings his cherished childhood chateau right into the presentation of his offerings.

The bottom images show the technical notes, or the tasting notes that were designed for his distributors and for his upcoming website.

Pinot Noir Wine Label Design + Identity // Mignanelli

Wine Identity & Design
Mignanelli Pinot Noir Nelson Family Vineyard • Santa Cruz Mountains 2015
Here’s the creative direction and graphic design for the pinot noir wine labels which follow the same design principles for the chardonnay that was previously created.
All wines have a corresponding wine technical sheet that describes the promise of the wine along with retail price and specifications. The section of  “points” is placed high and in a prominent section of the design to bring attention to the excellent reviews from the reputable sources of Wine & Spirits Magazine and Burghound online.

Nelson Family Vineyard – Santa Cruz Mountains / 2015 Mignanelli Winery

Japanese Securitization Real Estate & Finance // Conference Brochure

Finance & Business, Graphic Design & Innovation
Japanese Securitization Real Estate & Finance – Conference Brochure

From 2001 to 2009, I was the Art Director for the conference organizer Information Management Network (IMN).  This particular brochure was translated into Japanese and had a side by side layout with English on the right and kanji on the left.