LMI+D creative studio designed a badge-style logo for the Social Media Strategies Summit First Responders conference. LMI+D has been branding the @smssummit events for over a decade by first starting with the social media icon globe. The challenge for this new brand for the #SMSSummit was to incorporate the social media icon globe into what would take the form of a universal badge.
Current BrandStrat conference logo designed by Linda Modica of LMI+D LLC
The event organizer for the BrandStrat conference wanted to redesign their event logo to represent its marketing initiative which was temporarily ushered into the virtual event space because of covid19. The logo was redesigned to be more modern and a bold and to fit better within the digital space than physical space (conference centers). The redesign was accomplished by changing the font, color palette, and creating a mark. The color palette was updated to using a brighter cyan and solid black to bring the visual identity to the next level. The tagline was then added to the logo to further brand the mission of the conference.
LEFT: Logo before // RIGHT: Logo after the re-design.
If you have been considering redesigning your existing logo here are four key questions to ask yourself to help you determine if this is the direction you should take.
Has your business expanded or changed? If your business has recently added a new line of new products, your logo should be updated to reflect this change. If your business has expanded from a small business to a medium or a large business or if your business has expanded its consumer offerings, it could be time to consider updating your logo as well. Can your current logo cover all these changes?
Do you have new competition? You were the only one in town, at least for a good duration of time, and suddenly you have competition. You look at their visual presence and feel a little intimidated. A logo redesign can help by showing existing customers and prospective customers that you invest in your business and stay up-to-date.
Do you want to expand your business into new demographics? You already have an established loyal customer base and want to speak to a new demographic with your new services and products. Are you ready? A logo redesign will help you connect with your new customers while still maintaining your existing ones. As your business grows so should the personality of your logo. It should reflect the business you are doing right now.
Did your business have a shift in its values or mission statement? As businesses grow they evolve. And so does its ideology. If the business ideology has shifted, changed, or widened to incorporate a new set of values, your logo should reflect these changes. Customers respond to positive growth. Your logo be an integral part of your visual story. In a consumer-fueled world: Change is good!
Brand Identity Basics – the color palette, font usage and messaging.BrandStrat website hero image.
I love discussing design.
If you are want to talk about your logo or any design project, please schedule your complimentary consultation by sending an email to: linda@lmid.co.
Linda Modica is the founder and creative director of LMI+D [Linda Modica Innovation and Design LLC]. She is a graphic designer, art director, brand ambassador, animator and strategist with over 20 years of proven experience designing visual identities and brands. Linda Modica Innovation and Design LLC is a WBENC certified woman owned business.
LOGO DESIGN
Social Media Strategies Summit Public Agencies & Government
Branding and identity development for the Social Media Strategies Summit. This logo was developed for the Public Agencies & Government portfolio of the #SMSSummit series.
I developed a circular badge style logo to share that same familiar presence as the presidential seal.
Shown against both dark and light backgrounds.
Social media of the past [left] versus social media of today [right] for our presidents.
#SMSSummit // Social Media Strategies Summit Public Agencies & Government is a virtual event for 2021.
The latest works from the LMI+D creative studio are presented here through animation and static imagery.
A new logo for BrandStrat Conference using bold colors choices in black and cyan along with a more modern font updated the previous look from a few years past. The client, GSMI, was pleased with the result and the look of the logo reversed while it occupies the website.
Finally, Marchesi, which was launched earlier this year, was a design based upon modern luxury using gold foil throughout the application of the logo on labeling.
The back cover of “Branded Stories” in using a positive palette.
The front cover of “Branded Stories” in using a traditional all black palette.
Request your PDF of this presentation by visiting LMI+D Studio and requesting one. Or send the studio a request through this form:
Maison Le Voleur Pinot Noir 2015 – “House of Thieves”
I live to design for the passionate wine creator. That is exactly who Christophe Ranacourt is. I met him several months ago on a business trip in which we had the most delightful discussion about wine – mine for design and his for the creation of the finest blends. He wanted his labels redesigned and I was inspired to take on this task.
Christophe isn’t new to thievery, that is, the commoner stealing his ideas & techniques. I asked about the new name and we joked about naming it the “House of Thieves.” I asked what the French would be (as Christophe is from Normandy) and he said “Maison Le Voleur.” We agreed that those who steal ideas from artists (of all disciplines) is the most offensive.
A traditional approach developed this concept through using classic typography and dark, burnished gold foil stamping on cream colored textured paper. Through this design, he brings his cherished childhood chateau right into the presentation of his offerings.
The bottom images show the technical notes, or the tasting notes that were designed for his distributors and for his upcoming website.
#TMFConf – Creating Identity to define a brand in the clinical documents arena.
The TMF Conference is about success in managing operations and compliance around clinical trials. Creating the identity for this cutting-edge event started with creating a soft red palette and contrasting that with a dark, rich royal blue.
Banner signage design for on-site welcoming and sponsorship acknowledgement.
TMF conference brochure presented as an interactive PDF.
#FWDPharma – Creating Identity to define a brand in the biotech and life sciences sector.
The FWD Pharma Conference is about the digital journey of the biotech and life sciences industry. Creating the identity for this cutting-edge event started with several hues of blue and blending them into a modern, typographical driven logo using a futuristic font called ULM GROTESK.
Exhibitor prospectus – Interactive PDF marketing tool designed for the sales team members for sponsorship sales.
Interior pages of the exhibitor prospectus guide.
Banner signage design for on-site welcoming and sponsorship acknowledgement.
Digital + mobile device design using inverted color scheme and DNA illustration. (Spec design; not published)
Custom name tag/badge design. (Spec design; not published)
Cannavest // The Cannabis Investment Symposium for Institutional Investors & Family Offices
Ligature logo + Sponsorship sales guide
I developed the identity for Cannavest, a symposium for investors and cannabis companies where their products, services & investment funds are showcased. I initially did not have much to go upon but I needed to only use the approved identity color palette. Cannavest is an event is held along side the Cannabis Business Summit™ and Expo.
Initial ligature sketches were made from using Proxima Nova fonts and connecting the CV letters. The interior was filled with the image of the cola bud with an overlay of orange and green.
With the simple, yet effective, ligature logo, a dramatic shadow and strong typography created the sponsorship sales guide.
LMI+D Innovations 
You must be logged in to post a comment.