Digital Pharma™ East (2012) pre-mailer. The concept was to place all the marketing information in a hand held tablet that was realistically sized. Conference information included sponsor logos, speaker faculty names, key metrics statistics and social media handles. ExL icon globe designed by outside source/designer.
4 panel, 4 color, 7.31 x 9.5, 100 lb cover, self-mailer.
Marketing brochure advertising the 2008 Structured Finance conference events.
The design request was to create something “lighter” than the earth-toned palette used the previous year. The solution was a monochromatic tone of a soft blue-gray color utilized throughout. A simple digital illustration of a map and an abstract textured background was used for the cover as well as in select sections of the brochure.
