Late Summer 2020 – A Typographical Presentation
The latest works from the LMI+D creative studio are presented here through animation and static imagery.
A new logo for BrandStrat Conference using bold colors choices in black and cyan along with a more modern font updated the previous look from a few years past. The client, GSMI, was pleased with the result and the look of the logo reversed while it occupies the website.
The “Direct Connect” logo was created for a member benefit for members of the NCIA – The National Cannabis Industry Association. You can see the logo in place here: DIRECT CONNECT.
Finally, Marchesi, which was launched earlier this year, was a design based upon modern luxury using gold foil throughout the application of the logo on labeling.
The back cover of “Branded Stories” in using a positive palette.
The front cover of “Branded Stories” in using a traditional all black palette.
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Basel III Securitization Framework Support > Sell Sheet
Create a 2 page, sell sheet document using the Black Swan branded red color with bold typography (News Gothic).
TOP & SECOND IMAGE > Views of the front page.
THIRD IMAGE > View of the back page.
BOTTOM IMAGE > How many info graphics were designed before a final solution was chosen?
There were several ideas and layouts. The final rendering was to point all aspects of the “formula” to the solution. Instead of showing the formula constructed from the top down or the bottom up, it was re-designed so it would all flow into the solution.
Unipak Case Study: Package Re-design for Asher’s Chocolates
Designed a 1 page brief showing the success of the package re-design. Highlight the new packaging in the larger circle and only focus on the package. Edit the supplied photos to remove the confection. Focus on the client, Unipak, by positioning their logo and statement at the top of the page along with their contact information.
BOTTOM IMAGE // Determining the Design: The Process
I received a word document, several before and after images of the packaging and confection with backgrounds, and vector logos of both representative companies. Museo Sans, Museo Slab and Brush Script fonts were used. Color palette was determined by both company logos – a mix of warm chocolate brown, orange and light gray. The call-outs that display the before and after packaging images is the same shape used in the Asher’s logo.
This infographic was created for the Mobile Marketing Strategies Summit (Boston). It incorporates 3 different types of pie chart representation as well as utilizing the simplicity of solid black icons to visualize the quantified data.
Final size: 8.5 x 20.