Late Summer 2020 – A Typographical Presentation
The latest works from the LMI+D creative studio are presented here through animation and static imagery.
A new logo for BrandStrat Conference using bold colors choices in black and cyan along with a more modern font updated the previous look from a few years past. The client, GSMI, was pleased with the result and the look of the logo reversed while it occupies the website.
The “Direct Connect” logo was created for a member benefit for members of the NCIA – The National Cannabis Industry Association. You can see the logo in place here: DIRECT CONNECT.
Finally, Marchesi, which was launched earlier this year, was a design based upon modern luxury using gold foil throughout the application of the logo on labeling.
The back cover of “Branded Stories” in using a positive palette.
The front cover of “Branded Stories” in using a traditional all black palette.
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I provided creative direction and graphic design for this interactive PDF about cannabis salaries. I organized the salaries into a bar graphs to visually depict the salary ranges for the different professions within the cannabis space.
The 2019 Cannabis Compensation Study: The Inaugural Survey powered by FutureSense in collaboration with the NCIA. Download the Report HERE.
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Cover design for the joint survey between FutureSense and the NCIA.
Customized quantification of the salaries display the results that instantly tell a visual story.
Safe Vaping Consumer Report – NCIA
I provided the art direction and graphic design for a white paper titled “The Key to Consumer Safety: Displacing The Illicit Cannabis Market Recommendations for Safe Vaping” by the NCIA – National Cannabis Industry Association. You can download this PDF file directly from their website HERE.
This was a 20 page, white paper report for the purposes of print publication & digital distribution.
You can download this PDF file directly from their website HERE.
Pop-Up Trade Show/Expo Banner Design (33×78) for the NCIA (@NCIA #NCIA)
I received a request to create a 33×78 banner. I was initially given their most recent class photo taken in Washington DC and to use this in the banner (top photo). I submitted several potential design layouts but the photo was not quite working within the live area. I decided to combine 2 photos to better address the abundance of live area within the banner. I silhouetted the class photo (using the pen tool) and then removed the sky from the state capitol building below and combined them.
Next, I started working on the typography. I wanted focus on the word “Advocating” and tried different techniques and colors to achieve a 60’s Avant Garde style.
Then Vertical (turned 90 degrees).
But what if I just stacked the letters by cutting the words into 3 rows and used these letter forms really, really large? The human brain can process this. It will read this word as “Advocating.”
With the photos combined, the “Advocating” typography and the other required elements for the signage, I was able to create a bold statement piece for the NCIA (National Cannabis Industry Association) to display at their booth at trade shows and events.
I designed a Facebook cover image for the NCIA’s (National Cannabis Industry Association) Facebook page by incorporating their tagline of “Advocacy, Education, and Community” and reversing it out in bold blocks of color from their established branding colors of yellow, orange and light green. I had established this block design style of their tagline in 2016 for their annual Cannabis Business Summit™ and Expo. #CannaBizSummit
Design an events page image for the “QCC” (Quarterly Cannabis Caucus).
Information Sheet + Custom Info Graphic
Create a 1 page information sheet for the “QCC” Event Series. Illustrate the 8 regions by using a simple map info graphic with map markers. Create a call-out section along the bottom to draw attention to the highlights of attending these events. For email attachment, PDF download, and off-set printing.