I provided creative direction and graphic design for this interactive PDF about cannabis salaries. I organized the salaries into a bar graphs to visually depict the salary ranges for the different professions within the cannabis space.
The 2019 Cannabis Compensation Study: The Inaugural Survey powered by FutureSense in collaboration with the NCIA. Download the Report HERE.
Pop-Up Trade Show/Expo Banner Design (33×78) for the NCIA (@NCIA #NCIA)
I received a request to create a 33×78 banner. I was initially given their most recent class photo taken in Washington DC and to use this in the banner (top photo). I submitted several potential design layouts but the photo was not quite working within the live area. I decided to combine 2 photos to better address the abundance of live area within the banner. I silhouetted the class photo (using the pen tool) and then removed the sky from the state capitol building below and combined them.
Next, I started working on the typography. I wanted focus on the word “Advocating” and tried different techniques and colors to achieve a 60’s Avant Garde style.
Then Vertical (turned 90 degrees).
But what if I just stacked the letters by cutting the words into 3 rows and used these letter forms really, really large? The human brain can process this. It will read this word as “Advocating.”
With the photos combined, the “Advocating” typography and the other required elements for the signage, I was able to create a bold statement piece for the NCIA (National Cannabis Industry Association) to display at their booth at trade shows and events.
Create a 1 page information sheet for the “QCC” Event Series. Illustrate the 8 regions by using a simple map info graphic with map markers. Create a call-out section along the bottom to draw attention to the highlights of attending these events. For email attachment, PDF download, and off-set printing.
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