ADVOCATING // Pop-Up Banner Design for the NCIA

Cannabis Branding & Identity, Conference, Trade Show + Expo Design, Graphic Design & Innovation
Pop-Up Trade Show/Expo Banner Design (33×78) for the NCIA (@NCIA #NCIA)

I received a request to create a 33×78 banner.  I was initially given their most recent class photo taken in Washington DC and to use this in the banner (top photo).  I submitted several potential design layouts but the photo was not quite working within the live area. I decided to combine 2 photos to better address the abundance of  live area within the banner. I silhouetted the class photo (using the pen tool) and then removed the sky from the state capitol building below and combined them.

Next, I started working on the typography. I wanted focus on the word “Advocating” and tried different techniques and colors to achieve a 60’s Avant Garde style.

First Horizontal.

Then Vertical (turned 90 degrees).

But what if I just stacked the letters by cutting the words into 3 rows and used these letter forms really, really large? The human brain can process this. It will read this word as “Advocating.”

With the photos combined, the “Advocating” typography and the other required elements for the signage, I was able to create a bold statement piece for the NCIA (National Cannabis Industry Association) to display at their booth at trade shows and events.

Case Study: Unipak’s Package Re-Design for Asher’s Chocolates

Branding + Identity Graphic Design, Graphic Design & Innovation
 Unipak Case Study: Package Re-design for Asher’s Chocolates

Designed a 1 page brief showing the success of the package re-design. Highlight the new packaging in the larger circle and only focus on the package. Edit the supplied photos to remove the confection. Focus on the client, Unipak, by positioning their logo and statement at the top of the page along with their contact information.

BOTTOM IMAGE // Determining the Design: The Process

I received a word document, several before and after images of the packaging and confection with backgrounds, and vector logos of both representative companies. Museo Sans, Museo Slab and Brush Script fonts were used. Color palette was determined by both company logos – a mix of warm chocolate brown, orange and light gray. The call-outs that display the before and after packaging images is the same shape used in the Asher’s logo.

Structured Finance 2008 – Marketing Brochure for Conference Events

Branding + Identity Graphic Design, Conference, Trade Show + Expo Design, Finance & Business

Marketing brochure advertising the 2008 Structured Finance conference events.

The design request was to create something “lighter” than the earth-toned palette used the previous year. The solution was a monochromatic tone of a soft blue-gray color utilized throughout. A simple digital illustration of a map and an abstract textured background was used for the cover as well as in select sections of the brochure.