Maison Le Voleur (House of Thieves) – PINOT NOIR BRANDING & IDENTITY

Branding + Identity Graphic Design, Logo Design, Wine Identity & Design
Maison Le Voleur Pinot Noir 2015  – “House of Thieves”

I live to design for the passionate wine creator. That is exactly who Christophe Ranacourt is. I met him several months ago on a business trip in which we had the most delightful discussion about wine – mine for design and his for the creation of the finest blends. He wanted his labels redesigned and I was inspired to take on this task.

Christophe isn’t new to thievery, that is, the commoner stealing his ideas & techniques.   I asked about the new name and we joked about naming it the “House of Thieves.” I asked what the French would be (as Christophe is from Normandy) and he said “Maison Le Voleur.”  We agreed that those who steal ideas from artists (of all disciplines) is the most offensive.

And here is Maison Le Voleur wine label design and branding. 

A traditional approach developed this concept through using classic typography and dark, burnished gold foil stamping on cream colored textured paper. Through this design, he brings his cherished childhood chateau right into the presentation of his offerings.

The bottom images show the technical notes, or the tasting notes that were designed for his distributors and for his upcoming website.