#SMSSummit for Public Agencies & Government

Graphic Design & Innovation, Logo Design, Social Media Design, Uncategorized
LOGO DESIGN
Social Media Strategies Summit Public Agencies & Government

Branding and identity development for the Social Media Strategies Summit. This logo was developed for the Public Agencies & Government portfolio of the #SMSSummit series.

I developed a circular badge style logo to share that same familiar presence as the presidential seal.

Shown against both dark  and light backgrounds.

Social media of the past [left]  versus social media of today [right] for our presidents.

#SMSSummit // Social Media Strategies Summit Public Agencies & Government is a virtual event for 2021.

 

Branded Stories // Selected works from LMI+D Creative Studio

Branding + Identity Graphic Design, Graphic Design & Innovation

Late Summer 2020 – A Typographical Presentation

The latest works from the LMI+D creative studio are presented here through animation and static imagery.

LMI+D Branded Stories

A new logo for BrandStrat Conference using bold colors choices in black and cyan along with a more modern font updated the previous look from a few years past. The client, GSMI, was pleased with the result and the look of the logo reversed while it occupies the website.

The “Direct Connect” logo was created for a member benefit for members of the NCIA – The National Cannabis Industry Association.  You can see the logo in place here:  DIRECT CONNECT.

Finally, Marchesi, which was launched earlier this year, was a design based upon modern luxury using gold foil throughout the application of the logo on labeling.

The back cover of “Branded Stories” in using a positive palette.

The front cover of “Branded Stories” in using a traditional all black palette.

 

Request your PDF of this presentation by visiting LMI+D Studio  and requesting one. Or send the studio a request through this form:

 

ADVOCATING // Pop-Up Banner Design for the NCIA

Cannabis Branding & Identity, Conference, Trade Show + Expo Design, Graphic Design & Innovation
Pop-Up Trade Show/Expo Banner Design (33×78) for the NCIA (@NCIA #NCIA)

I received a request to create a 33×78 banner.  I was initially given their most recent class photo taken in Washington DC and to use this in the banner (top photo).  I submitted several potential design layouts but the photo was not quite working within the live area. I decided to combine 2 photos to better address the abundance of  live area within the banner. I silhouetted the class photo (using the pen tool) and then removed the sky from the state capitol building below and combined them.

Next, I started working on the typography. I wanted focus on the word “Advocating” and tried different techniques and colors to achieve a 60’s Avant Garde style.

First Horizontal.

Then Vertical (turned 90 degrees).

But what if I just stacked the letters by cutting the words into 3 rows and used these letter forms really, really large? The human brain can process this. It will read this word as “Advocating.”

With the photos combined, the “Advocating” typography and the other required elements for the signage, I was able to create a bold statement piece for the NCIA (National Cannabis Industry Association) to display at their booth at trade shows and events.

I’ve been Pinned! SMSS Las Vegas 2015 // Pinterest

Conference, Trade Show + Expo Design, Poster Design

SMSS // Social Media Strategies Summit Las Vegas 2015
Looks like someone really appreciated the graphic design for the on-site booklet that was distributed at the 2015 Social Media Strategies Summit in Las Vegas.  This piece was US letter sized, 4/4, 60 pages and spiral bound.

Here are a few examples of the signage that was created for this event including sponsor signage for TrackMaven.

For the full conference identity and the supporting materials that were designed, please visit LMI+D.

Fall Regional Cannabis Business Summit // NCIA

Cannabis Branding & Identity, Conference, Trade Show + Expo Design
Fall Regional Cannabis Business Summit in New York City // NCIA

I created the pre-conference brochure, onsite brochure, signage and sponsor passport for the Fall Regional Cannabis Business Summit™ in New York City.  To stay within the tight conference budget, I repurposed digital photos of the National Cannabis Business Summit™ & Expo in Denver by overlaying the NCIA’s brand colors of orange and light green on top of the photos. This was implemented to eliminate the direct focus on the actual photos and to create an instantly recognizable identity through the brand color palette.

Please visit LMI+D for all the materials designed to brand this conference and expo: https://www.lmid.co/cannabis-business-summit-fall-regional-nyc-2015-ncia

Social Media Strategies Summit // Sponsor Guide 2016

Conference, Trade Show + Expo Design, Graphic Design & Innovation
Social Media Strategies Summit  >> Sponsor Sales Guide

I designed a branded sponsor guide for the sales team at GSMI to sell their Social Media Strategies Summit event.  Designed as a fully interactive PDF for seamless communications between sales team member and their prospect.

 

 

 

Japanese Securitization Real Estate & Finance // Conference Brochure

Finance & Business, Graphic Design & Innovation
Japanese Securitization Real Estate & Finance – Conference Brochure

From 2001 to 2009, I was the Art Director for the conference organizer Information Management Network (IMN).  This particular brochure was translated into Japanese and had a side by side layout with English on the right and kanji on the left.

 

Mobile Marketing Strategies Summit 2015 // Sponsorship Guide

Conference, Trade Show + Expo Design, Graphic Design & Innovation
Mobile Marketing Strategies Summit 2015 // Sponsorship Guide

Here’s a sponsorship sales guide for “MMSS” otherwise known as Mobile Marketing Strategies Summit.  

Social Media Strategies Summit Summit – Info Graphic and Conference Brochure

Branding + Identity Graphic Design, Conference, Trade Show + Expo Design, Graphic Design & Innovation, Social Media Design
Social Media Strategies Summit #SMSS

This brochure design is for the 2015 Chicago #SMSSummit conference. I created custom info graphics to display quantified data.

   

 

Social Media Strategies Summit Summit // Conference Design

Conference, Trade Show + Expo Design, Social Media Design
Social Media Strategies Summit AMSTERDAM

Conference graphic design for the Social Media Strategies Summit [#SMSSummit]  in Amsterdam, The Netherlands.

Amsterdam is a beautiful city.  I was inspired by the colors of the retro-inspired instagram filters as well as the unique houses that line the canals of the streets of the city.

Below, some of the conference brochure page layouts for the welcome letter with info graphics, an information page with quote from a previous attendee, and the agenda at a glance for day one.