Unipak Case Study: Package Re-design for Asher’s Chocolates
Designed a 1 page brief showing the success of the package re-design. Highlight the new packaging in the larger circle and only focus on the package. Edit the supplied photos to remove the confection. Focus on the client, Unipak, by positioning their logo and statement at the top of the page along with their contact information.
BOTTOM IMAGE // Determining the Design: The Process
I received a word document, several before and after images of the packaging and confection with backgrounds, and vector logos of both representative companies. Museo Sans, Museo Slab and Brush Script fonts were used. Color palette was determined by both company logos – a mix of warm chocolate brown, orange and light gray. The call-outs that display the before and after packaging images is the same shape used in the Asher’s logo.