Marchesi 2017 Chardonnay – il mazzo di fiori
The Marchesi family isn’t new to making wine, but is new in the California, Sta. Rita Valley region and the American market. The creative process began earlier this year through conversations on skype and a few brief east-coast meetings (non-direct fights to Italy). My studio proposed to create a modern floral design to embody the meaning of “il mazzo di fiori”. Translated from Italian, it means “the bouquet of flowers.”
Soft, feminine colors of pinks and peaches colored the line drawings of the illustration. Gold foil was used prominently against the deep brown label to capture attention, romance, and the feminine quality of this offering.
Rosario (Marchesi) was instantly captivated by the simplicity this communicated to the potential customer.
Maison Le Voleur Pinot Noir 2015 – “House of Thieves”
I live to design for the passionate wine creator. That is exactly who Christophe Ranacourt is. I met him several months ago on a business trip in which we had the most delightful discussion about wine – mine for design and his for the creation of the finest blends. He wanted his labels redesigned and I was inspired to take on this task.
Christophe isn’t new to thievery, that is, the commoner stealing his ideas & techniques. I asked about the new name and we joked about naming it the “House of Thieves.” I asked what the French would be (as Christophe is from Normandy) and he said “Maison Le Voleur.” We agreed that those who steal ideas from artists (of all disciplines) is the most offensive.
A traditional approach developed this concept through using classic typography and dark, burnished gold foil stamping on cream colored textured paper. Through this design, he brings his cherished childhood chateau right into the presentation of his offerings.
The bottom images show the technical notes, or the tasting notes that were designed for his distributors and for his upcoming website.