These a business cards shown in the photo above are the approved design for this business card. But how long was the concept, design and execution process and how many revisions did it take to arrive at the final approved product?
The initial draft started with selecting several key fonts as choices for the display of her name as well as selecting the font that would display the information. A color palette had to be developed and a design brief with several concepts was presented. Designs in both, vertical and horizontal orientation were drafted. Selections of the illustrator’s art was also incorporated onto the information side. The “S” letter was placed on the back of the card.
A working concept was chosen! The horizontal orientation of both type and the “S” letter placement was the clear winner. The next step was to add color to the backside that worked with the illustrated “S”.
Bright Yellow was chosen for the backside. The information side shows different layouts within the type.
The diamond shape was chosen to separate the information. Simple, but still quirky and fun. Exactly like Selina.