Branded Stories // Selected works from LMI+D Creative Studio

Branding + Identity Graphic Design, Graphic Design & Innovation

Late Summer 2020 – A Typographical Presentation

The latest works from the LMI+D creative studio are presented here through animation and static imagery.

LMI+D Branded Stories

A new logo for BrandStrat Conference using bold colors choices in black and cyan along with a more modern font updated the previous look from a few years past. The client, GSMI, was pleased with the result and the look of the logo reversed while it occupies the website.

The “Direct Connect” logo was created for a member benefit for members of the NCIA – The National Cannabis Industry Association.  You can see the logo in place here:  DIRECT CONNECT.

Finally, Marchesi, which was launched earlier this year, was a design based upon modern luxury using gold foil throughout the application of the logo on labeling.

The back cover of “Branded Stories” in using a positive palette.

The front cover of “Branded Stories” in using a traditional all black palette.

 

Request your PDF of this presentation by visiting LMI+D Studio  and requesting one. Or send the studio a request through this form:

 

Interactive Conference Sponsor Sales Guide for the Virtual Event Platform

Branding + Identity Graphic Design, Conference, Trade Show + Expo Design, Virtual Events
Innovative + Interactive Conference Sponsor Sales Guide – Graphic Design

As the conferencing industry shifted from live events to virtual events would sponsors find value in investing in the virtual event platform space?  The value of a well-designed sales guide can offer that advantage of showing how comprehensive your virtual platform really is.  You can create a strong sales piece  for your sales team to discuss with prospective sponsors. (Don’t send just a word document!)

Design adds value faster than it adds costs.
– Joel Spolsky, web programmer, writer, and creator of Trello

 

LMI+D studio designed an interactive PDF sponsor sales guide for MVP Media and its associated brands:  #SMSSummit Social Media Strategies Summit, @SRSConference Social Recruiting Strategies Summit, #EBrandCon Employer Branding Strategies Conference, #TAW Talent Acquisition Week, and Lincoln Health Network, leaders in pharmaceutical events.

The problem contains the solution.
– Michael Bierut

The interactive PDF has built in navigation, clickable email links with a pre-filled subject line and tap touch phone numbers for those viewing on a mobile device. Our current pandemic situation created the solution of the virtual event space. Conferences are still taking place. Create confidence in your brand offerings by providing sales guides for prospects that reflect the level of quality that you deliver.

Static page view describing what the platform allows along with sponsor sales contact information.

Static page view describing sponsor benefits along with all the rooms that sponsors and attendees can interact in.

LMI+D can design a sales guide for you to sell your brands in this new virtual space.

 

 

LMI+D is now a certified Women Owned Business (WBE)

Graphic Design & Innovation

I have been approved for the WBENC Certification!!!!

Linda Modica Innovation and Design LLC is certified as a Women’s Business Enterprise (WBE) through the Women’s Business Enterprise National Council (WBENC), the nation’s largest third party certifier of businesses owned and operated by women in the US.  WBENC recognizes the commitment to supplier diversity that is embraced by corporations and government agencies today, which can add diversity to your supply chain.

Linda Modica Innovation and Design LLC provides brand development, visual story telling and innovative design solutions to your high-profile conferences, events, and trade shows. Contact: http://www.lmid.co // linda@lmid.co //

I decided to start the certification process last September. I downloaded all information in PDF format from the WBENC website and started to gather the information that was required. My business needed a DUN number and applied for one for free through the Dun and Bradstreet website.  My journey to certification meant  a trip to my bank to notarize a sworn affidavit and to obtain a copy of my bank signature card. I hadn’t updated my resume in years, so I did that. I created a visual history of my business and submitted that as well.

LMI+D Visual History PDF here>>> LMI+D History

Tax returns, PNL statements, photocopies of my passport and drivers license (proving that I am indeed, a female) as well as copies of my formation papers for my LLC and finally a signature on the weblink user agreement was what I needed to start the application process. I did need to create a SAM account (Systems of Award Management) and have it in the active status.

The entire document gathering process took about 6 weeks and I completed the application just before Thanksgiving. I had my interview on March 2nd which completed the certification process.

To celebrate my certification, I have created  a 3D sandwich type rendering and placed it with the Women Owned Logo.  LMI+D is a Women Owned Business!
Basic LMI+D logo with the WBENC Certified Logo. So proud of this achievement!
Me just being happy with both logos to celebrate this certification.

 

#womenownedbusiness, #womenownedsmallbusiness, #wosb, #wbenc, #wbenccertified, #WomenOwned, #BuyWomenOwned, #WBENC, #WBENCnetwork, #femalefounder, #femalefounders, #womenentrepreneurs, #ownit, #SupportWomen, #smallbiz, #InnovativeWoman, #WOSB, #procurement, #supplierdiversity, #graphicdesign, #graphicdesigner, #branddesign, #conferencedesign, #eventdesign, #tradeshow, #tradeshowdesign, #cannabisdesign, #cannabisgraphicdesigner, #winelabeldesign, #businesscardsdesign, #identitydesigner, #logodesigner #3dtype, #creativedesign

FutureSense + NCIA – 2019 Cannabis Compensation Survey

Cannabis Branding & Identity, Graphic Design & Innovation
Did you take the survey? TAKE THE SURVEY   >>  HERE  <<

I provided creative direction and graphic design for this interactive PDF about cannabis salaries. I organized the salaries into a bar graphs to visually depict the salary ranges for the different professions within the cannabis space.

The 2019 Cannabis Compensation Study: The Inaugural Survey powered by FutureSense in collaboration with the NCIA. Download the Report HERE.

Be counted!  TAKE THE SURVEY   >>  HERE  <<

Cover design for the joint survey between FutureSense and the NCIA.     

Customized quantification of the salaries display the results that instantly tell a visual story.

Cannabis Safe Vaping Consumer Report – White Paper Graphic Design

Cannabis Branding & Identity, Graphic Design & Innovation

Safe Vaping Consumer Report – NCIA

I provided the art direction and graphic design for a white paper titled  “The Key to Consumer Safety: Displacing The Illicit Cannabis Market Recommendations for Safe Vaping” by the NCIA – National Cannabis Industry Association. You can download this PDF file directly from their website HERE.

This was a 20 page, white paper report for the purposes of print publication & digital distribution.

   

You can download this PDF file directly from their website HERE.

JONI: The Lyrical Life of Joni Mitchell – Creative Direction & Design // Marketing Promotion

Branding + Identity Graphic Design, Children's Books Design, Graphic Design & Innovation
Creative Direction & Design for the Marketing Promotion of “JONI: The Lyrical Life of Joni Mitchell” by Selina Alko

I had the recent privilege of working with Selina Alko, a children’s book author and illustrator, on her promotional piece for her latest work about the legendary Canadian singer/songwriter Joni Mitchell. She wanted a circular piece to celebrate the style of vinyl records and the announcement of her forthcoming book.

You can pre-order this Booklist, red-starred review from Amazon here: JONI

Follow Selina on Instagram, Twitter  @selinaalko

Visit her website to see all her books and illustrations.  www.selinaalko.com

Marchesi 2017 Chardonnay – BRANDING & IDENTITY

Graphic Design & Innovation, Wine Identity & Design
Marchesi 2017 Chardonnay – il mazzo di fiori

The Marchesi family isn’t new to making wine, but is new in the California, Sta. Rita Valley region and the American market. The creative process began earlier this year through conversations on skype  and a few brief east-coast meetings (non-direct fights to Italy).  My studio proposed to create a modern floral design to embody the meaning of  “il mazzo di fiori”.  Translated from Italian, it means “the bouquet of flowers.”

Soft, feminine colors of pinks and peaches colored the line drawings of the illustration.  Gold foil was used prominently against the deep brown label to capture attention, romance, and the feminine quality of this offering.

Rosario (Marchesi) was instantly captivated by the simplicity this communicated to the potential customer.

Bellissima!

 

Maison Le Voleur (House of Thieves) – PINOT NOIR BRANDING & IDENTITY

Branding + Identity Graphic Design, Logo Design, Wine Identity & Design
Maison Le Voleur Pinot Noir 2015  – “House of Thieves”

I live to design for the passionate wine creator. That is exactly who Christophe Ranacourt is. I met him several months ago on a business trip in which we had the most delightful discussion about wine – mine for design and his for the creation of the finest blends. He wanted his labels redesigned and I was inspired to take on this task.

Christophe isn’t new to thievery, that is, the commoner stealing his ideas & techniques.   I asked about the new name and we joked about naming it the “House of Thieves.” I asked what the French would be (as Christophe is from Normandy) and he said “Maison Le Voleur.”  We agreed that those who steal ideas from artists (of all disciplines) is the most offensive.

And here is Maison Le Voleur wine label design and branding. 

A traditional approach developed this concept through using classic typography and dark, burnished gold foil stamping on cream colored textured paper. Through this design, he brings his cherished childhood chateau right into the presentation of his offerings.

The bottom images show the technical notes, or the tasting notes that were designed for his distributors and for his upcoming website.

Logo Design: Influencer Marketing Strategies Summit

Branding + Identity Graphic Design, Conference, Trade Show + Expo Design, Logo Design
Influencer Marketing Strategies Summit

Logo design for the upcoming Influencer Marketing Strategies Summit.
A part of the Social Media Strategies Summit (
SMSsummit) group of conferences.

Logo Design – Social Media Strategies Summit BLOG

Branding + Identity Graphic Design, Logo Design, Social Media Design
Social Media Strategies Summit BLOG  / #SMSsummit

I redesigned the standard blog logo header for the Social Media Strategies Summit BLOG.

Below is the previously used blog logo. While I was responsible for designing the iconic social media icon globe, I did not create the logo as fixed in tangible form seen here.  The type treatment is basic and doesn’t bring as much attention to the word “BLOG” as I would like to have seen.

 

Not to worry!  I redesigned the the header to the current logo below.  I made the word BLOG the most important portion of this logo while cleverly working in the globe as the “O”.  A closer view as to how the logo is working on the website.

Another view of the logo on its current page.  The Social Media Strategies Blog can be seen HERE.